TradAir has announced that the firm has been selected by Bank Leumi for the launch of their new eFX trading platform. A deal matching Israeli firms, Bank Leumi will be rolling out TradAir’s front-end HTML5 white label trading platform to their clients to trade with the bank. According to TradAir, the deal expands a previous relationship between the firms, of which they were using TradAir’s, True Aggregation and Rate Engine infrastructure for their back end liquidity aggregation and distribution solution.
Commenting publicly about the roll out of the platform, Zahi Elias, Head of Trading at Bank Leumi said: “Bank Leumi is creating an extensive e-trading offering for our clients. Using TradAir to support this, we are able to increase the services we offer our clients, improve our pricing and increase our trading activities. TradAir’s innovative approach and best-in-class technology has allowed us to adapt our services quickly and efficiently.”
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For TradAir, the firm has carved out a niche among regional banks for their services, of which Bank Leumi is part of their growing list of clients. As regional banks have local currency denominated order flow, they have stronger capital abilities to make markets both domestically and internationally in their home currencies. Using liquidity solutions such as those from TradAir, regional banks are enabled to distribute this currency pricing to global FX trading venues such as EBS, 360T, FXGO and Reuters, as well as connect to global banks.
About the current deal, Illit Geller, CEO TradAir stated, “Bank Leumi’s leadership in delivering advanced technology to the market makes them a great partner to TradAir. Their focus on client service has enabled them to deliver their clients a superior offering. TradAir fully supports them in delivering a complete e-trading solution for their traders, sales teams and clients, enabling them to centralize and improve their workflows, pricing, and client acquisition process.”