Leucadia National Corporation today announced its official rebranding to ‎Jefferies Financial Group Inc., which will trade on the New York Stock Exchange under ‎the ticker symbol JEF effective tomorrow.‎

The new corporate identity reflects the company’s greater focus on a particular asset and ‎completes its ongoing transformation from having a diverse and quite random set of ‎assets into a financial services giant.‎

Leucadia, the parent of FXCM, has recently announced plans to sell its non-finance ‎assets for nearly $1.4 billion. As a part of its strategy to focus on financial services, the ‎oil-to-beef conglomerate sold its 48% stake in the US meatpacking company National ‎Beef for about $900. It also sold its equity interest in auto dealer business Garcadia for ‎‎$425 million. ‎

Leucadia took control of Jefferies in November 2012 for a price of $2.8 billion, and since then it has ‎been making a significant capital investment into the business. As part of the deal, ‎Leucadia installed Jefferies’ management as its top executives and has been also ‎building up teams from major rivals such as Deutsche Bank and Credit Suisse.‎

Aside from Jefferies, the company will continue to use the Leucadia name in its asset ‎management, residential real estate development as well as commercial mortgage ‎banking.‎

Jefferies’ CEO, Rich Handler, and President, Brian Friedman, commented: “Changing our ‎name to Jefferies Financial Group Inc. reflects that we are now a diversified financial ‎services company, and Jefferies is by far our largest business and our engine of ‎opportunity. Jefferies Financial Group Inc. better reflects who we are today and going ‎forward, materially aids the brand recognition of our Jefferies investment banking and ‎trading operations, and unifies our presence and our prominence in the financial ‎community.”‎

Leucadia National Corporation today announced its official rebranding to ‎Jefferies Financial Group Inc., which will trade on the New York Stock Exchange under ‎the ticker symbol JEF effective tomorrow.‎

The new corporate identity reflects the company’s greater focus on a particular asset and ‎completes its ongoing transformation from having a diverse and quite random set of ‎assets into a financial services giant.‎

Leucadia, the parent of FXCM, has recently announced plans to sell its non-finance ‎assets for nearly $1.4 billion. As a part of its strategy to focus on financial services, the ‎oil-to-beef conglomerate sold its 48% stake in the US meatpacking company National ‎Beef for about $900. It also sold its equity interest in auto dealer business Garcadia for ‎‎$425 million. ‎

Leucadia took control of Jefferies in November 2012 for a price of $2.8 billion, and since then it has ‎been making a significant capital investment into the business. As part of the deal, ‎Leucadia installed Jefferies’ management as its top executives and has been also ‎building up teams from major rivals such as Deutsche Bank and Credit Suisse.‎

Aside from Jefferies, the company will continue to use the Leucadia name in its asset ‎management, residential real estate development as well as commercial mortgage ‎banking.‎

Jefferies’ CEO, Rich Handler, and President, Brian Friedman, commented: “Changing our ‎name to Jefferies Financial Group Inc. reflects that we are now a diversified financial ‎services company, and Jefferies is by far our largest business and our engine of ‎opportunity. Jefferies Financial Group Inc. better reflects who we are today and going ‎forward, materially aids the brand recognition of our Jefferies investment banking and ‎trading operations, and unifies our presence and our prominence in the financial ‎community.”‎