Foreign Exchange ECN Fastmatch Rebrands to Euronext FX
- The new name of the company is poised to strengthen the brand identity of the firm’s FX business

Euronext has just announced that it is rebranding its foreign Exchange Exchange An exchange is known as a marketplace that supports the trading of derivatives, commodities, securities, and other financial instruments.Generally, an exchange is accessible through a digital platform or sometimes at a tangible address where investors organize to perform trading. Among the chief responsibilities of an exchange would be to uphold honest and fair-trading practices. These are instrumental in making sure that the distribution of supported security rates on that exchange are effectiv An exchange is known as a marketplace that supports the trading of derivatives, commodities, securities, and other financial instruments.Generally, an exchange is accessible through a digital platform or sometimes at a tangible address where investors organize to perform trading. Among the chief responsibilities of an exchange would be to uphold honest and fair-trading practices. These are instrumental in making sure that the distribution of supported security rates on that exchange are effectiv Read this Term Electronic Communication Network (ECN) Fastmatch. The move comes just under two years after the multimillion deal was announced by the firms.
The European exchange giant is welcoming the firm to its brand identity with the Euronext FX name. A similar move was made by the CBOE after it acquired Hotspot together with BATS. The unification of the FX trading ECN’s name with its parent company is related to Euronext’s foreign exchange (FX) expansion platform.
The company stated that it is finding the move to be in line with the increased commercial intensity and brand consistency. The company also highlighted that since its acquisition, the firm has been growing consistently with the firm’s award-winning technology being matched with operational maturity.
FastMatch Name to Remain
The name FastMatch will not disappear from the FX industry, however. The parent company outlined that it will be used as the brand name of the trading technology powering Euronext FX.
The legal entity FastMatch, Inc. becomes Euronext FX Inc., while the product name FastMatch® ECN becomes Euronext FX ECN. The names DisclosedMatch, SafeMatch®, AlgoMatch, and ManageMatch, remain unchanged.
Building on the brand-awareness around the name, the company’s sales team is aiming to enable Euronext FX to acquire larger institutional clients.
Commenting on the news, the CEO of Euronext FX, Kevin Wolf, said: “This is an important milestone for our teams, which demonstrates Euronext’s commitment to further develop the FX franchise. Being part of Euronext has already helped Euronext FX grow its presence in Europe, access Euronext’s vast and diversified client base, both sell-side and Buy-Side Buy-Side The buy-side is comprised of firms in the financial industry that purchase securities and are accompanied by account investment managers, pension funds, and hedge funds.The buy-side is composed of those that buy and invest large sums of securities with the intention of generating a lucrative return or have their funds managed. The Buy-Side ExplainedIn terms of Wall Street, the buy-side includes investment institutions that purchase securities, stocks, or other financial instruments with the aim The buy-side is comprised of firms in the financial industry that purchase securities and are accompanied by account investment managers, pension funds, and hedge funds.The buy-side is composed of those that buy and invest large sums of securities with the intention of generating a lucrative return or have their funds managed. The Buy-Side ExplainedIn terms of Wall Street, the buy-side includes investment institutions that purchase securities, stocks, or other financial instruments with the aim Read this Term, and benefit from Euronext’s reputation.”
“Under the stewardship of Euronext, we successfully launched and developed the Euronext FX Tape, an innovative centralized streaming service providing real-time trade data to market participants, and recently announced a new matching engine in Singapore to better serve our Asian customers,” elaborated Wolf.
Euronext has just announced that it is rebranding its foreign Exchange Exchange An exchange is known as a marketplace that supports the trading of derivatives, commodities, securities, and other financial instruments.Generally, an exchange is accessible through a digital platform or sometimes at a tangible address where investors organize to perform trading. Among the chief responsibilities of an exchange would be to uphold honest and fair-trading practices. These are instrumental in making sure that the distribution of supported security rates on that exchange are effectiv An exchange is known as a marketplace that supports the trading of derivatives, commodities, securities, and other financial instruments.Generally, an exchange is accessible through a digital platform or sometimes at a tangible address where investors organize to perform trading. Among the chief responsibilities of an exchange would be to uphold honest and fair-trading practices. These are instrumental in making sure that the distribution of supported security rates on that exchange are effectiv Read this Term Electronic Communication Network (ECN) Fastmatch. The move comes just under two years after the multimillion deal was announced by the firms.
The European exchange giant is welcoming the firm to its brand identity with the Euronext FX name. A similar move was made by the CBOE after it acquired Hotspot together with BATS. The unification of the FX trading ECN’s name with its parent company is related to Euronext’s foreign exchange (FX) expansion platform.
The company stated that it is finding the move to be in line with the increased commercial intensity and brand consistency. The company also highlighted that since its acquisition, the firm has been growing consistently with the firm’s award-winning technology being matched with operational maturity.
FastMatch Name to Remain
The name FastMatch will not disappear from the FX industry, however. The parent company outlined that it will be used as the brand name of the trading technology powering Euronext FX.
The legal entity FastMatch, Inc. becomes Euronext FX Inc., while the product name FastMatch® ECN becomes Euronext FX ECN. The names DisclosedMatch, SafeMatch®, AlgoMatch, and ManageMatch, remain unchanged.
Building on the brand-awareness around the name, the company’s sales team is aiming to enable Euronext FX to acquire larger institutional clients.
Commenting on the news, the CEO of Euronext FX, Kevin Wolf, said: “This is an important milestone for our teams, which demonstrates Euronext’s commitment to further develop the FX franchise. Being part of Euronext has already helped Euronext FX grow its presence in Europe, access Euronext’s vast and diversified client base, both sell-side and Buy-Side Buy-Side The buy-side is comprised of firms in the financial industry that purchase securities and are accompanied by account investment managers, pension funds, and hedge funds.The buy-side is composed of those that buy and invest large sums of securities with the intention of generating a lucrative return or have their funds managed. The Buy-Side ExplainedIn terms of Wall Street, the buy-side includes investment institutions that purchase securities, stocks, or other financial instruments with the aim The buy-side is comprised of firms in the financial industry that purchase securities and are accompanied by account investment managers, pension funds, and hedge funds.The buy-side is composed of those that buy and invest large sums of securities with the intention of generating a lucrative return or have their funds managed. The Buy-Side ExplainedIn terms of Wall Street, the buy-side includes investment institutions that purchase securities, stocks, or other financial instruments with the aim Read this Term, and benefit from Euronext’s reputation.”
“Under the stewardship of Euronext, we successfully launched and developed the Euronext FX Tape, an innovative centralized streaming service providing real-time trade data to market participants, and recently announced a new matching engine in Singapore to better serve our Asian customers,” elaborated Wolf.