Exclusive: Playtech’s TradeTech to Rebrand as Finalto
- TradeTech’s revenue saw a significant jump this year.
Playtech’s trading technology division, TradeTech, will rebrand to become Finalto, Finance Magnates has learned.
The company explained that the new short and punchy name better reflects what TradeTech does and also describes exactly how they do their operations: ‘Finance’ and ‘Higher'.
Though TradeTech has already decided on the rebranding, the formal launch is expected to take place at the end of January 2021.
The company’s Marketing Strategist, Kate Ryan, said the transition to the Finalto brand signals an exciting new phase for TradeTech and its clients.
"We are very excited to have found a meaningful name that we believe is original, global and relevant and will help us reach our goal of being the name in Global Markets and Tech," said Ryan.
A Significant Business Unit of Playtech
TradeTech brand was originally formed after Playtech’s $120 million Acquisition Acquisition Acquisition means acquiring or taking possession or the securing of property, services, or abilities. To put it simply, it is the act or process of acquiring or gaining. You can acquire a work of art, you can acquire an ability such as speaking another language, you can acquire a business or shares in a company and you can acquire an accountant's service. For example, you can acquire a new car. In a broad sense, Acquisition can mean the act of taking ownership or possession of something. There Acquisition means acquiring or taking possession or the securing of property, services, or abilities. To put it simply, it is the act or process of acquiring or gaining. You can acquire a work of art, you can acquire an ability such as speaking another language, you can acquire a business or shares in a company and you can acquire an accountant's service. For example, you can acquire a new car. In a broad sense, Acquisition can mean the act of taking ownership or possession of something. There Read this Term of Liquidity Liquidity The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent Read this Term provider CFH Group in late 2016. The division includes TradeTech Alpha, created to deliver a B2B solution, Markets.com, a provider of CFD and FX trading to retail investors, and MarketsX, a dedicated B2C brand for high-net-worth clients.
The rebranding came when Playtech is considering to sell TradeTech and already started talks with potential buyers. Finance Magnates earlier reported that Bank Leumi is joining forces with two Israeli insurance companies to negotiate and bid for TradeTech.
Meanwhile, TradeTech remained one of the most lucrative business divisions of Playtech. The revenue of the company jumped by 123 percent year-over-year in the first half of 2020, bringing in €87.3 million. The adjusted EBITDA also soared by 544 percent, from the €8.2 million figure posted in the first six months of last year, to reach €52.8 million for the first half of 2020.
Playtech’s trading technology division, TradeTech, will rebrand to become Finalto, Finance Magnates has learned.
The company explained that the new short and punchy name better reflects what TradeTech does and also describes exactly how they do their operations: ‘Finance’ and ‘Higher'.
Though TradeTech has already decided on the rebranding, the formal launch is expected to take place at the end of January 2021.
The company’s Marketing Strategist, Kate Ryan, said the transition to the Finalto brand signals an exciting new phase for TradeTech and its clients.
"We are very excited to have found a meaningful name that we believe is original, global and relevant and will help us reach our goal of being the name in Global Markets and Tech," said Ryan.
A Significant Business Unit of Playtech
TradeTech brand was originally formed after Playtech’s $120 million Acquisition Acquisition Acquisition means acquiring or taking possession or the securing of property, services, or abilities. To put it simply, it is the act or process of acquiring or gaining. You can acquire a work of art, you can acquire an ability such as speaking another language, you can acquire a business or shares in a company and you can acquire an accountant's service. For example, you can acquire a new car. In a broad sense, Acquisition can mean the act of taking ownership or possession of something. There Acquisition means acquiring or taking possession or the securing of property, services, or abilities. To put it simply, it is the act or process of acquiring or gaining. You can acquire a work of art, you can acquire an ability such as speaking another language, you can acquire a business or shares in a company and you can acquire an accountant's service. For example, you can acquire a new car. In a broad sense, Acquisition can mean the act of taking ownership or possession of something. There Read this Term of Liquidity Liquidity The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent Read this Term provider CFH Group in late 2016. The division includes TradeTech Alpha, created to deliver a B2B solution, Markets.com, a provider of CFD and FX trading to retail investors, and MarketsX, a dedicated B2C brand for high-net-worth clients.
The rebranding came when Playtech is considering to sell TradeTech and already started talks with potential buyers. Finance Magnates earlier reported that Bank Leumi is joining forces with two Israeli insurance companies to negotiate and bid for TradeTech.
Meanwhile, TradeTech remained one of the most lucrative business divisions of Playtech. The revenue of the company jumped by 123 percent year-over-year in the first half of 2020, bringing in €87.3 million. The adjusted EBITDA also soared by 544 percent, from the €8.2 million figure posted in the first six months of last year, to reach €52.8 million for the first half of 2020.