CFH Markets has announced that it is being renamed to CFH Clearing. In its prepared statement, the London based broker explained that the rebrand is being done to “more accurately reflect its business operations as an interbank prime of prime solutions provider to small and medium sized institutional clients”. According to CFH, the firm has over 400 institutional clients in 82 countries along with $1.5 billion in interbank credit lines. They added that they are “one of the largest interbank STP venues in the market”.

With their business evolving from that of providing customers with access to CFH’s own liquidity towards facilitating trading with “the biggest banks in the world”, the broker is renaming itself to better brand its prime brokerage activity.

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Commenting on the news, Lars Holst, CEO and Co-Founder of CFH Clearing stated, “we provide the most transparent and direct gateway to the interbank market. The new name makes it easier for clients to identify and recognize our core value offering, reinforcing our position as a premier institutional prime of prime broker facilitating interbank access to the professional space.”

As part of the rebrand, a CFH Clearing website, www.cfhclearing.com, has been launched, listing the names of the liquidity providers, banks and prime brokers.