Exclusive: Divisa Capital Consolidates its Public Image in its New Website

One of the latest companies to refresh its brand with a new logo and website is Divisa Capital, with offices in four countries including its FCA-regulated business in the United Kingdom, operations in Armenia and New Zealand, and a technology operation in the United States, Finance Magnates exclusively reports.

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Divisa Capital's various businesses had been represented by separate websites for the last seven years, but now these websites redirect to a new refreshed url under a unified offering. This was updated minutes ago, around the time of publication.

The company offers a Prime of Prime (PoP) service which enables firms to access Forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Read this Term and CFD Liquidity Liquidity The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent Read this Term from multiple top-tier providers, including from top-tier banks, HFTs and ECN venues, according to the firm. It also launched a new trading venue for larger firms that already have an existing PB and need more customized solutions.

As part of the new brand refresh, DivisaCapital.com will be the focal point brand for the four worldwide affiliates and subsidiaries it operates.

Websites unified

Speaking with Finance Magnates about the development, Mushegh Tovmasyan, CEO of Divisa Capital, said: “We are now three regulated brokerages for client onboarding and a technology service center in the United States with the FCA regulated London office acting as global HQ.” Mr. Tovmasyan added, "Our board of directors felt this was necessary to accurately describe the products and services we offer.”

Divisa Capital also launched a product for institutional customers under the OTCXCHANGE brand, and is actively onboarding clients to the new service that has been in development since last year.

Through this offering, the company provides institutional clients that have top tier PBs with access to differentiated trade flows in custom, rules-based liquidity pools.

The difference between this offering and the main PoP model is that OTCX users need to already have an existing PB, whereas firms using the PoP offering piggy-back on Divisa’s credit lines and infrastructure.

In addition, the new site contains a Russian and Chinese language version, reflecting the regions where the company has experienced recent growth. Divisa's office, in the republic of Armenia, is where it has a license from the country's central bank and it caters to clients that speak Russian throughout the region, while its New Zealand operations caters to clients throughout Asia-Pacific.

The news follows Finance Magnates writing today about how Blockchain could disrupt the PB business after an interview with George Popescu, the chairman of Gatecoin and founder of Boston Technologies, and also after FXCM recently refreshed its PB and PoP offering including its PB-dedicated website just a few weeks ago.