B2Broker, a liquidity and technology provider for the crypto and forex industry, has launched a new website and has also updated its branding, which aligns with its new corporate identity and expansion plans.
The company is updating its website after two years and will be available in eight languages.
“Our website is a mirror of our business,” B2Broker COO, Evgeniya Mykulyak said. “We created the previous version of our website two years ago, and during these two years a lot has changed: we have improved our products, strengthened our position in the market, hired more people, started spending more money on marketing…but the website remained the same.”
“We wanted the site to reflect our business – innovative with a wealth of information about our products and our company and our development, etc.”
B2Broker was established in 2014, and its services range from liquidity to payments gateway and from back-office solutions to white label trading solutions. Its B2B clients include licensed brokers, crypto exchanges, crypto brokers, forex brokers, hedge and crypto funds, and professional managers.
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The new website and the branding came when the Moscow-based company is planning to expand its geographical reach and services.
‘A Picture Paints a Thousand Words’
For its new branding, the company is dropping its previous tagline for a graphical image, which shows its new brand strategy.
The nine circles represent nine groups of B2Broker’s products, and the square surrounding the image reflects the security and stability. The green color represents profitability, and margin and the shades show market growth and vitality.
“B2Broker is now in its 6th year of successful operations, and our new website and branding is an important milestone in the company’s growth and development,” B2Broker CEO, Arthur Azizov said.
“Our newly introduced branding reflects our prime position in the industry, the breadth of technology and liquidity services we offer, and the global nature of our operations. Our team has worked tirelessly to develop the company’s new website and branding, creating distinctive messaging and crafting a cohesive visual identity,” Azizov added.