Watch the "US Equity Market: In-depth Analysis of Zero Commission Model" panel from FMLS:23.
It discusses how US brokers offer zero-commission trading through payment for order flow.
Have you
ever wondered how some brokerage firms are able to charge no fees when
executing trades in the US equity market? The recent Finance Magnates London
Summit 2023 (FMLS:23) panel dove into the inner workings of zero-commission
trading in US equities, a model popularized by companies like Robinhood.
Moderated
by Michael Lombardo, the Head of Global Equities at Tradeview Markets, the
discussion featured Marcela Aguillon, the Deputy Director of Trading
Technology, and Carlos Eduardo Ladino Fagundez, the Director of Trading Technology,
both from Tradeview.
How Is Zero-Commission
Trading Possible?
The
panelists first established that US equities, unlike FX, cannot be traded on a
B-book model where brokers take the other side of client trades. Doing so would
violate securities regulations. However, brokers like Robinhood utilize "payment
for order flow" (PFOF) arrangements, selling client order flow to
wholesalers like Virtu and Citadel Securities rather than sending it directly to
exchanges.
Michael Lombardo, the Head of Global Equities at Tradeview Markets
Wholesalers
rely on sophisticated algorithms to find hidden liquidity in off-exchange "dark
pools", allowing them to buy at the midpoint of the National Best Bid and
Offer spread and sell to Robinhood clients at the offer price. This captures
the spread as profit while still providing price improvement versus the lit
market. These fractions of pennies add up across billions of shares daily,
funding the zero commissions.
"The
National Best Bid and Offer (NBBO) in US equities is like the inside market.
It's essentially the highest price someone is willing to pay to buy a stock and
the lowest price someone is willing to sell it at, quite similar to Forex,"
commented Lombardo.
The Role of Market Data
and Technology Integration
Marcela Aguillon, the Deputy Director of Trading Technology at Tradeview Markets
Marcela
Aguillon emphasized the critical role of market data in trading, detailing
their focus on latency reduction and the integration of C++ for real-time
system development.
"We
chose this language because it allows for control over the hardware and memory
of the servers," Aguillon commented. "These features are crucial for
developing real-time systems or applications. In our market data tool, we have
significantly reduced latency for stocks."
Carlos Eduardo Ladino Fagundez, Director of Trading Technology at Tradeview Markets
Carlos
Eduardo Ladino Fagundez highlighted the importance of providing real market
data to customers without markups or retransmissions, ensuring minimal latency.
"Our focus is on providing authentic market data without any markups or
retransmission."
Weighing the Pros and Cons
From a
retail trader perspective, PFOF delivers zero commissions but is likely not the
best execution since orders aren't filled at the midpoint. "Are you really
getting the best execution? Unfortunately, the answer is no," Lombardo
explained. Wholesalers counter that by aggregating order flow, spreads are
actually tighter.
On the
other hand, PFOF brings more hidden liquidity into the market, which can narrow
spreads. Also, proponents argue it benefits the overall market by keeping
spreads tighter.
From the perspective
of legislation, regulators have sought more oversight given conflicts of
interest. The UK banned PFOF in 2012 and the EU will follow in 2026. The US is
adding regulations like order auction rules and execution score disclosures
rather than an outright ban.
"For
retail traders, it's important to ask your broker if they pay rebates for
adding liquidity, as it indicates a more sophisticated understanding of the
market. For brokers, exploring technologies like Vulcan for better order
routing and management is advisable," Lombardo concluded.
What's Next?
The
panelists discussed proprietary technologies like Tradeview's Vulcan bridge
which aggregates liquidity across exchanges and dark pools. If fractional penny
pricing emerges from pending US proposals, more price improvement could be
achieved. With market structure continually evolving, brokers and traders alike
must understand models like PFOF and order routing dynamics in the quest for
best execution.
Participate in Our Fraud Survey: Your Opinion Matters!
We invite you to participate in our joint survey conducted by FXStreet and Finance Magnates Group, which explores prevalent online financial fraud types, platforms used for fraudulent activities, effectiveness of countermeasures, and challenges faced by companies in tackling such fraud. Your valuable insights will help inform future strategies and resource allocation in combating financial fraud.
Have you
ever wondered how some brokerage firms are able to charge no fees when
executing trades in the US equity market? The recent Finance Magnates London
Summit 2023 (FMLS:23) panel dove into the inner workings of zero-commission
trading in US equities, a model popularized by companies like Robinhood.
Moderated
by Michael Lombardo, the Head of Global Equities at Tradeview Markets, the
discussion featured Marcela Aguillon, the Deputy Director of Trading
Technology, and Carlos Eduardo Ladino Fagundez, the Director of Trading Technology,
both from Tradeview.
How Is Zero-Commission
Trading Possible?
The
panelists first established that US equities, unlike FX, cannot be traded on a
B-book model where brokers take the other side of client trades. Doing so would
violate securities regulations. However, brokers like Robinhood utilize "payment
for order flow" (PFOF) arrangements, selling client order flow to
wholesalers like Virtu and Citadel Securities rather than sending it directly to
exchanges.
Michael Lombardo, the Head of Global Equities at Tradeview Markets
Wholesalers
rely on sophisticated algorithms to find hidden liquidity in off-exchange "dark
pools", allowing them to buy at the midpoint of the National Best Bid and
Offer spread and sell to Robinhood clients at the offer price. This captures
the spread as profit while still providing price improvement versus the lit
market. These fractions of pennies add up across billions of shares daily,
funding the zero commissions.
"The
National Best Bid and Offer (NBBO) in US equities is like the inside market.
It's essentially the highest price someone is willing to pay to buy a stock and
the lowest price someone is willing to sell it at, quite similar to Forex,"
commented Lombardo.
The Role of Market Data
and Technology Integration
Marcela Aguillon, the Deputy Director of Trading Technology at Tradeview Markets
Marcela
Aguillon emphasized the critical role of market data in trading, detailing
their focus on latency reduction and the integration of C++ for real-time
system development.
"We
chose this language because it allows for control over the hardware and memory
of the servers," Aguillon commented. "These features are crucial for
developing real-time systems or applications. In our market data tool, we have
significantly reduced latency for stocks."
Carlos Eduardo Ladino Fagundez, Director of Trading Technology at Tradeview Markets
Carlos
Eduardo Ladino Fagundez highlighted the importance of providing real market
data to customers without markups or retransmissions, ensuring minimal latency.
"Our focus is on providing authentic market data without any markups or
retransmission."
Weighing the Pros and Cons
From a
retail trader perspective, PFOF delivers zero commissions but is likely not the
best execution since orders aren't filled at the midpoint. "Are you really
getting the best execution? Unfortunately, the answer is no," Lombardo
explained. Wholesalers counter that by aggregating order flow, spreads are
actually tighter.
On the
other hand, PFOF brings more hidden liquidity into the market, which can narrow
spreads. Also, proponents argue it benefits the overall market by keeping
spreads tighter.
From the perspective
of legislation, regulators have sought more oversight given conflicts of
interest. The UK banned PFOF in 2012 and the EU will follow in 2026. The US is
adding regulations like order auction rules and execution score disclosures
rather than an outright ban.
"For
retail traders, it's important to ask your broker if they pay rebates for
adding liquidity, as it indicates a more sophisticated understanding of the
market. For brokers, exploring technologies like Vulcan for better order
routing and management is advisable," Lombardo concluded.
What's Next?
The
panelists discussed proprietary technologies like Tradeview's Vulcan bridge
which aggregates liquidity across exchanges and dark pools. If fractional penny
pricing emerges from pending US proposals, more price improvement could be
achieved. With market structure continually evolving, brokers and traders alike
must understand models like PFOF and order routing dynamics in the quest for
best execution.
Participate in Our Fraud Survey: Your Opinion Matters!
We invite you to participate in our joint survey conducted by FXStreet and Finance Magnates Group, which explores prevalent online financial fraud types, platforms used for fraudulent activities, effectiveness of countermeasures, and challenges faced by companies in tackling such fraud. Your valuable insights will help inform future strategies and resource allocation in combating financial fraud.
Damian's adventure with financial markets began at the Cracow University of Economics, where he obtained his MA in finance and accounting. Starting from the retail trader perspective, he collaborated with brokerage houses and financial portals in Poland as an independent editor and content manager. His adventure with Finance Magnates began in 2016, where he is working as a business intelligence analyst.
CFD Broker RA Prime Joins Financial Commission for Dispute Resolution Support
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Educators, IBs, And Other Regional Growth Drivers
Educators, IBs, And Other Regional Growth Drivers
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
The Leap to Everything App: Are Brokers There Yet?
The Leap to Everything App: Are Brokers There Yet?
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Mind The Gap: Can Retail Investors Save the UK Stock Market?
Mind The Gap: Can Retail Investors Save the UK Stock Market?
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official