Watch the "US Equity Market: In-depth Analysis of Zero Commission Model" panel from FMLS:23.
It discusses how US brokers offer zero-commission trading through payment for order flow.
Have you
ever wondered how some brokerage firms are able to charge no fees when
executing trades in the US equity market? The recent Finance Magnates London
Summit 2023 (FMLS:23) panel dove into the inner workings of zero-commission
trading in US equities, a model popularized by companies like Robinhood.
Moderated
by Michael Lombardo, the Head of Global Equities at Tradeview Markets, the
discussion featured Marcela Aguillon, the Deputy Director of Trading
Technology, and Carlos Eduardo Ladino Fagundez, the Director of Trading Technology,
both from Tradeview.
How Is Zero-Commission
Trading Possible?
The
panelists first established that US equities, unlike FX, cannot be traded on a
B-book model where brokers take the other side of client trades. Doing so would
violate securities regulations. However, brokers like Robinhood utilize "payment
for order flow" (PFOF) arrangements, selling client order flow to
wholesalers like Virtu and Citadel Securities rather than sending it directly to
exchanges.
Michael Lombardo, the Head of Global Equities at Tradeview Markets
Wholesalers
rely on sophisticated algorithms to find hidden liquidity in off-exchange "dark
pools", allowing them to buy at the midpoint of the National Best Bid and
Offer spread and sell to Robinhood clients at the offer price. This captures
the spread as profit while still providing price improvement versus the lit
market. These fractions of pennies add up across billions of shares daily,
funding the zero commissions.
"The
National Best Bid and Offer (NBBO) in US equities is like the inside market.
It's essentially the highest price someone is willing to pay to buy a stock and
the lowest price someone is willing to sell it at, quite similar to Forex,"
commented Lombardo.
The Role of Market Data
and Technology Integration
Marcela Aguillon, the Deputy Director of Trading Technology at Tradeview Markets
Marcela
Aguillon emphasized the critical role of market data in trading, detailing
their focus on latency reduction and the integration of C++ for real-time
system development.
"We
chose this language because it allows for control over the hardware and memory
of the servers," Aguillon commented. "These features are crucial for
developing real-time systems or applications. In our market data tool, we have
significantly reduced latency for stocks."
Carlos Eduardo Ladino Fagundez, Director of Trading Technology at Tradeview Markets
Carlos
Eduardo Ladino Fagundez highlighted the importance of providing real market
data to customers without markups or retransmissions, ensuring minimal latency.
"Our focus is on providing authentic market data without any markups or
retransmission."
Weighing the Pros and Cons
From a
retail trader perspective, PFOF delivers zero commissions but is likely not the
best execution since orders aren't filled at the midpoint. "Are you really
getting the best execution? Unfortunately, the answer is no," Lombardo
explained. Wholesalers counter that by aggregating order flow, spreads are
actually tighter.
On the
other hand, PFOF brings more hidden liquidity into the market, which can narrow
spreads. Also, proponents argue it benefits the overall market by keeping
spreads tighter.
From the perspective
of legislation, regulators have sought more oversight given conflicts of
interest. The UK banned PFOF in 2012 and the EU will follow in 2026. The US is
adding regulations like order auction rules and execution score disclosures
rather than an outright ban.
"For
retail traders, it's important to ask your broker if they pay rebates for
adding liquidity, as it indicates a more sophisticated understanding of the
market. For brokers, exploring technologies like Vulcan for better order
routing and management is advisable," Lombardo concluded.
What's Next?
The
panelists discussed proprietary technologies like Tradeview's Vulcan bridge
which aggregates liquidity across exchanges and dark pools. If fractional penny
pricing emerges from pending US proposals, more price improvement could be
achieved. With market structure continually evolving, brokers and traders alike
must understand models like PFOF and order routing dynamics in the quest for
best execution.
Participate in Our Fraud Survey: Your Opinion Matters!
We invite you to participate in our joint survey conducted by FXStreet and Finance Magnates Group, which explores prevalent online financial fraud types, platforms used for fraudulent activities, effectiveness of countermeasures, and challenges faced by companies in tackling such fraud. Your valuable insights will help inform future strategies and resource allocation in combating financial fraud.
Have you
ever wondered how some brokerage firms are able to charge no fees when
executing trades in the US equity market? The recent Finance Magnates London
Summit 2023 (FMLS:23) panel dove into the inner workings of zero-commission
trading in US equities, a model popularized by companies like Robinhood.
Moderated
by Michael Lombardo, the Head of Global Equities at Tradeview Markets, the
discussion featured Marcela Aguillon, the Deputy Director of Trading
Technology, and Carlos Eduardo Ladino Fagundez, the Director of Trading Technology,
both from Tradeview.
How Is Zero-Commission
Trading Possible?
The
panelists first established that US equities, unlike FX, cannot be traded on a
B-book model where brokers take the other side of client trades. Doing so would
violate securities regulations. However, brokers like Robinhood utilize "payment
for order flow" (PFOF) arrangements, selling client order flow to
wholesalers like Virtu and Citadel Securities rather than sending it directly to
exchanges.
Michael Lombardo, the Head of Global Equities at Tradeview Markets
Wholesalers
rely on sophisticated algorithms to find hidden liquidity in off-exchange "dark
pools", allowing them to buy at the midpoint of the National Best Bid and
Offer spread and sell to Robinhood clients at the offer price. This captures
the spread as profit while still providing price improvement versus the lit
market. These fractions of pennies add up across billions of shares daily,
funding the zero commissions.
"The
National Best Bid and Offer (NBBO) in US equities is like the inside market.
It's essentially the highest price someone is willing to pay to buy a stock and
the lowest price someone is willing to sell it at, quite similar to Forex,"
commented Lombardo.
The Role of Market Data
and Technology Integration
Marcela Aguillon, the Deputy Director of Trading Technology at Tradeview Markets
Marcela
Aguillon emphasized the critical role of market data in trading, detailing
their focus on latency reduction and the integration of C++ for real-time
system development.
"We
chose this language because it allows for control over the hardware and memory
of the servers," Aguillon commented. "These features are crucial for
developing real-time systems or applications. In our market data tool, we have
significantly reduced latency for stocks."
Carlos Eduardo Ladino Fagundez, Director of Trading Technology at Tradeview Markets
Carlos
Eduardo Ladino Fagundez highlighted the importance of providing real market
data to customers without markups or retransmissions, ensuring minimal latency.
"Our focus is on providing authentic market data without any markups or
retransmission."
Weighing the Pros and Cons
From a
retail trader perspective, PFOF delivers zero commissions but is likely not the
best execution since orders aren't filled at the midpoint. "Are you really
getting the best execution? Unfortunately, the answer is no," Lombardo
explained. Wholesalers counter that by aggregating order flow, spreads are
actually tighter.
On the
other hand, PFOF brings more hidden liquidity into the market, which can narrow
spreads. Also, proponents argue it benefits the overall market by keeping
spreads tighter.
From the perspective
of legislation, regulators have sought more oversight given conflicts of
interest. The UK banned PFOF in 2012 and the EU will follow in 2026. The US is
adding regulations like order auction rules and execution score disclosures
rather than an outright ban.
"For
retail traders, it's important to ask your broker if they pay rebates for
adding liquidity, as it indicates a more sophisticated understanding of the
market. For brokers, exploring technologies like Vulcan for better order
routing and management is advisable," Lombardo concluded.
What's Next?
The
panelists discussed proprietary technologies like Tradeview's Vulcan bridge
which aggregates liquidity across exchanges and dark pools. If fractional penny
pricing emerges from pending US proposals, more price improvement could be
achieved. With market structure continually evolving, brokers and traders alike
must understand models like PFOF and order routing dynamics in the quest for
best execution.
Participate in Our Fraud Survey: Your Opinion Matters!
We invite you to participate in our joint survey conducted by FXStreet and Finance Magnates Group, which explores prevalent online financial fraud types, platforms used for fraudulent activities, effectiveness of countermeasures, and challenges faced by companies in tackling such fraud. Your valuable insights will help inform future strategies and resource allocation in combating financial fraud.
Damian's adventure with financial markets began at the Cracow University of Economics, where he obtained his MA in finance and accounting. Starting from the retail trader perspective, he collaborated with brokerage houses and financial portals in Poland as an independent editor and content manager. His adventure with Finance Magnates began in 2016, where he is working as a business intelligence analyst.
Aussies on CMC Invest Traded Local Stocks Six Times More Than US-Listed Ones
Hannah Hill on Innovation, Branding & Award-Winning Technology | Executive Interview | AXI
Hannah Hill on Innovation, Branding & Award-Winning Technology | Executive Interview | AXI
Recorded live at FMLS:25, this executive interview features Hannah Hill, Head of Brand and Sponsorship at AXI, in conversation with Finance Magnates, following AXI’s win for Most Innovative Broker of the Year 2025.
In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI
Recorded live at FMLS:25, this executive interview features Hannah Hill, Head of Brand and Sponsorship at AXI, in conversation with Finance Magnates, following AXI’s win for Most Innovative Broker of the Year 2025.
In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI
Executive Interview | Dor Eligula | Co-Founder & Chief Business Officer, BridgeWise | FMLS:25
Executive Interview | Dor Eligula | Co-Founder & Chief Business Officer, BridgeWise | FMLS:25
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights