Fullerton Markets Launches Data Analytics Service for IBs

The new service is likely intended for the broker's Asian business operations

Retail broker Fullerton Markets (Fullerton) announced the launch of a new data analytics service for introducing brokers (IBs). The new service will be integrated into the company’s digital platform – Fullerton Suite.

According to the broker, the new service will allow IBs working with Fullerton to get a better insight into how their business is doing through better data analytics capabilities. For instance, IBs using the solution can look at real-time trading volumes for their clients and segment those clients by account type.

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From the perspective of the IB, that information can enable them to track their business performance and better manage the clients under them. For clients, it could mean using the data gathered by IBs to see areas where they could improve their trading performance.

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“I’m a firm believer in the importance of data,” said Fullerton CEO Mario Singh. “No business can manage what they can’t measure. Proper data mining can help businesses with strategic planning and effective forecasting. With the launch of our state-of-the-art business analytics, our global partners are able to serve their clients even better by knowing their trading and investing preferences.”

Fullerton Full on in Asia

Although the company did not specify which jurisdictions it sees as being the likeliest to use the new service, it’s almost certainly going to be in the Asia-Pacific (APAC) region.

Fullerton may have recently left its office in New Zealand and set up shop in St Vincent and the Grenadines, but its target audience remains Asia. The broker has repeatedly stressed that it is “the fastest growing broker in Asia,” which would hint at what its target audience is.

Moreover, IBs, though not unknown in Europe, are much more common in countries such as China, Taiwan, and Malaysia. Thus, it seems more likely that someone in Kuala Lumpur will be analyzing their clients and examining trading volumes on Fullerton’s new solution than someone in London.

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