Fullerton Markets Launches Data Analytics Service for IBs

Retail broker Fullerton Markets (Fullerton) announced the launch of a new data Analytics Analytics Analytics may be defined as the detection, analysis, and relay of consequential patterns in data. Analytics also seeks to explain or accurately reflect the relationship between data and effective decision making. In the trading space, analytics are applied in a predictive manner in an attempt to more accurately forecast the price. This predictive model of analytics generally involves the analysis of historical price patterns that are used in an attempt to determine certain price outcomes. Analyt Analytics may be defined as the detection, analysis, and relay of consequential patterns in data. Analytics also seeks to explain or accurately reflect the relationship between data and effective decision making. In the trading space, analytics are applied in a predictive manner in an attempt to more accurately forecast the price. This predictive model of analytics generally involves the analysis of historical price patterns that are used in an attempt to determine certain price outcomes. Analyt Read this Term service for introducing brokers (IBs). The new service will be integrated into the company's digital platform - Fullerton Suite.

According to the broker, the new service will allow IBs working with Fullerton to get a better insight into how their business is doing through better data analytics capabilities. For instance, IBs using the solution can look at real-time trading volumes for their clients and segment those clients by account type.

From the perspective of the IB, that information can enable them to track their business performance and better manage the clients under them. For clients, it could mean using the data gathered by IBs to see areas where they could improve their trading performance.

“I’m a firm believer in the importance of data," said Fullerton CEO Mario Singh. "No business can manage what they can’t measure. Proper data mining can help businesses with strategic planning and effective forecasting. With the launch of our state-of-the-art business analytics, our global partners are able to serve their clients even better by knowing their trading and investing preferences.”

Fullerton Full on in Asia

Although the company did not specify which jurisdictions it sees as being the likeliest to use the new service, it's almost certainly going to be in the Asia-Pacific (APAC) Asia-Pacific (APAC) The Asia-Pacific (APAC) region is one of the fastest growing in terms of population. This region in particular is of great importance to the financial services industry, as it is seen as the largest growth market for clients.APAC is comprised of diverse currency markets that are shaped by various and, at times, competing forces, from global regulation to local capital controls.The region has been seen as one of the hardest to enter by FX brokers for this reason, as well as grappling cultural or The Asia-Pacific (APAC) region is one of the fastest growing in terms of population. This region in particular is of great importance to the financial services industry, as it is seen as the largest growth market for clients.APAC is comprised of diverse currency markets that are shaped by various and, at times, competing forces, from global regulation to local capital controls.The region has been seen as one of the hardest to enter by FX brokers for this reason, as well as grappling cultural or Read this Term) region.

Fullerton may have recently left its office in New Zealand and set up shop in St Vincent and the Grenadines, but its target audience remains Asia. The broker has repeatedly stressed that it is "the fastest growing broker in Asia," which would hint at what its target audience is.

Moreover, IBs, though not unknown in Europe, are much more common in countries such as China, Taiwan, and Malaysia. Thus, it seems more likely that someone in Kuala Lumpur will be analyzing their clients and examining trading volumes on Fullerton's new solution than someone in London.