Active Allocator Integrates TradeIt App to Enable Multi-Broker Execution

Partnering with ActiveAllocator will enable its users to optimize their existing portfolios by linking their brokerage account.

Fintech company Active Allocator, owner and operator of the portal ActiveAllocator.com, has inked a partnership with Trading Ticket, Inc. to integrate its mobile trading technology TradeIt. With the new integration, traders and investors can now place trades via large brokerages directly within ActiveAllocator’s platform.

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TradeIt is supporting retail investors in an increasingly distributed ecosystem allowing them to trade conveniently on-the-go wherever they are. Partnering with ActiveAllocator will enable its users to optimize their existing portfolios by linking their brokerage account and sending order messages to their broker directly from ActiveAllocator’s platform.

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Through TradeIt, any financial app can link to their users’ brokerage accounts so that they’re able to view, trade and manage their accounts with any US broker. Using the app is as simple as clicking on a company name or special short URL to create an instant order ticket through which the trader’s brokerage account is accessed and trading order is placed.

Sameer Jain and Brian Jones, ActiveAllocator’s co-founders, noted: “Our integration with TradeIt for trade execution will now allow our customers to optimize their portfolios by buying or selling publicly listed equities and exchange-traded funds (ETFs) with their choice of broker. They can now trade securely, safely and quickly through most of the popular brokerages.”

Nathan Richardson, co-founder and CEO of TradeIt added: “TradeIt is fast becoming the platform of choice for seamless order execution through many of the large brokerages. Our partnership with ActiveAllocator helps financial advisors and retail investors to increase their investible universe, makes for automated implementation, permits scalability in managing assets, eases trading and periodic rebalancing and helps express house views while making strategic allocation decisions.”

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