With offices across six geographic regions, Spotware Systems has released an app version of its cTrader platform available on iTunes, and it will be branded for each of its connected brokers as requested.
The developer of Product as a Service (PaaS) applications for online trading, went live with the release on December 5th, according to information on the iTunes website.
The newly launched app is compatible with iOS 7.0 or later, including iPhone, iPad and iPod touch, and optimized for iPhone 5. The company announced this according to a video updated today on YouTube on Spotware Systems’ official channel, and as explained to Forex Magnates by a company spokesperson during a subsequent call. Forex Magnates also reached out to Ilya Holeu, Head of Sales at Spotware Systems, concerning the new release that went live on iTunes last Thursday.
Mr. Holeu said, “The cTrader iOS app takes a further step in improving trading for iPhone and iPad users. The app offers even faster loading times, and the same great execution speeds as all other Spotware platforms. And as with every product we release, the app is available to brokers at no extra cost as part of the PaaS product suite. Android traders can expect their own app early next year.”
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During our call, Mr. Holeu compared the strategy behind deploying the platform which includes branding it for each broker as a standalone app, so that customers can easily find and install the app and brokers can offer a direct line to it, contrasting with the requirement of users having to choose from a drop-down list of brokers/servers — such as is required with other smartphone trading platform apps (e.g. MetaQuotes MT4 platform).
Comparatively, with regards to the delivery of the platform, the company “Forex On The Go” would be more analogous with regards to its app having been branded for brokers such as FXDD, with the MT4 FXDD droidTrader.
The distinction – with regards to delivery-with Spotware they are deploying the cTrader platform using the platform name in each customized version of the app for each offered broker, and including the broker’s name (instead of a fully white-labeled version for the branding side of the platform name, as in the example above with FXDD).
Mr. Holeu opined that this can make it easy for clients who will search the iTunes store for the cTrader platform using the name of the broker they use (e.g. cTrader Pepperstone, etc..).
A description on the iTunes page for the app includes how the app provides the same “core” functionality as the cTrader Web for Mobile, except with faster launch time and the same interface, and summarized the following potential trading benefits:
- Fast execution for FX and commodities.
- Single-tap order execution, and charting.
- Full balance, margin and P&L information.
- View all symbols and rates, including from a “favorites list.”
- Complete accounts list – switch account with a single-tap.
- View trading history.
- View and modify pending orders.
- iPad – Special split-screen interface for iPad: view charts and trading in a single view.