PrimeXM Rolls Out New Chinese Language Website

PrimeXM is relying on direct connectivity between London and Shanghai for a competitive edge in the region.

With the Asian market continuing to be a focal point for the foreign exchange trading industry in recent years, PrimeXM is launching a new Chinese language website. The new version is tuned to provide an intuitive experience, revealing the technology provider’s full list of offerings.

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PrimeXM says that clients in the region and brokers interested in expending into the Far East can benefit from the company’s services. The firm has a presence at the Equinix SH5 data centre location, directly connecting it to mainland China.

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With most companies in Asia still primarily based in Hong Kong, Singapore and Tokyo, a mainland data centre location for PrimeXM is one of company’s big assets.

Commenting on the launch, CEO Cristan Vlasceanu said: “We have ensured to include features that make navigating through the website more coherent and we are confident that our Chinese visitors will find that the website is tailored to their preferences.”

Execution speeds have been one of the major challenges for companies operating in the Far East and particularly behind the Chinese firewall. As the Tokyo TY3 data centre has become the key venue for connectivity in the region, PrimeXM began focusing on the location over two years ago. The company’s investment attracted at least two major venues to its services in the region.

Complemented by the SH5 data centre location, the company’s offering is a competitive offering for clients in the region. The firm has leased a direct low-latency line from Shanghai SH5 to London LD4.

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