Technology providing company PFSOFT, mainly known for offering an alternative multi-asset trading platform solution to the market under the brand name Protrader, has announced that it is venturing into the Indian market. The firm will be targeting banks, hedge funds and brokers operating in all major asset classes – forex, futures, CFDs, options, etc.
The solution allows for operation from within a single dealer environment which is particularly useful to firms which are dealing with several of the above mentioned asset classes.
PFSOFT established a business development branch in the countries to include physical presence in Delhi and Bangalore. The base of operation may also serve the technology provider to target other Southeast Asian markets in the near future.
Commenting on the announcement, the firm’s founder and CEO, Denis Borisovsky, said, “India is becoming a more and more important market not only for our company, but also for the global financial community.”
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“As India is growing economically and technologically day by day, we have decided to offer our efficient and innovative solution there. We are confident that Protrader will redefine the trading experience for different market participants – investors, day traders and fund managers from India and whole Southeast Asia”, he added.
The physical presence of PFSOFT in India will permit it to easily offer the necessary complementary services required by its clients, like technical support and training. Should the company manage to successfully deploy its services in the country, it is planning to open more offices in the country, with Mumbai being the first likely candidate.
The CEO of PFSOFT India, Karthik Pillai, commented, “We strive to provide the experience of professional trading to end users of our platform. Whether they are algo traders or manual traders, they can take full advantage of the high-end low latency trading by hiring all advanced features of Protrader via Desktop, Web and Mobile trading platforms.”
“After we opened offices in Delhi and Bangalore, we have faced great interest in our product, so now we are looking for an opportunity to expand the Protrader solution to other cities of India,” he shared.
The company hasn’t yet announced any partnerships in the region, however, with the substantial investment the firm is committing to, results could be around the corner.