Leading the way in technology news this week was a report from IDC Research about tablet sales for Q4 2015 which included the lucrative holiday shopping season. The data backed up what most people are noticing on their own; overall tablet sales are lower (down 10.1% from 2014) but detachable 2 in 1 devices that include keyboards are growing.
In the detachable segment, the surprising news from the report is that the big winner has been the iPad Pro. According to IDC, the ‘super-sized’ that was only released in November 2015, sold 2 million units during Q4 2015 and outsold all of Microsoft’s Surface line which include their Surface 3 and 4 and Pro units which combined for only 1.6 million units.
The strong demand for the iPad Pro took place even as the product overwhelmingly experienced some of the worst reviews for an Apple product. The negativity was based on it being expensive and not a true laptop replacement or productivity product for ‘pros’. Also affecting the product’s introduction has been a lack of apps that have been built natively to take advantage of the larger screen (surprisingly, Apple has yet to create a version of their Xcode IDE to run on iPads which would both boost the tablet’s productivity abilities as well as make it easier for developers to test their apps on an actual iPad as they are developing.
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In regard to the lack of apps, the strong demand cited for IDC could mean that we will see an increase of developers devoting time to the iPad Pro as it becomes worth their time. Within the forex and online trading world, one of the first firms to release a native solution for the iPad Pro is MetaQuotes for their MetaTrader iOS trading platform.
The iPad Pro compability is part of the iOS app for both MetaTrader 4 and 5’s latest upgrade. With previous platform updates from MetaQuotes over the past several months being focused on their newly released webtrader platform, this is the first update from the company in a while that is iPad- centered. In addition to launching native support for the iPad Pro, MetaQuotes also added portrait mode for the iPad.
The focus back on the iPad occurs as many brokers with proprietary platforms have reported to Finance Magnates strong growth taking place on mobile devices, with several major firms citing that phone and tablet trading composes 30-40% of overall volumes. However, brokers without proprietary platforms and operating exclusively with MetaTrader have cited much lower demand for mobile from their customers.
This is partially due to the lack of automated trading on mobile that exists on the downloadable MetaTrader platform. In addition, compared to proprietary platforms, there is less continuity between desktop, web and mobile platforms on MetaTrader. Nonetheless, MetaQuotes appears to be enhancing their suite of products with more uniformity among available features and design.