The developer of online trading platform Protrader PFSOFT has established a presence in Brazil, the company shared with Finance Magnates. The firm has opened an office in Sao Paulo, which will be headed by Christiano Ricardo Santos as CEO of PFSOFT LATAM.
The presence of the company on the world’s 10th largest stock exchange in the world, BM&F Bovespa. The news marks a substantial breakthrough for the firm in one of the latest emerging markets in the world. PFSOFT is leveraging its Protrader solution to integrate it on the country’s main stock market.
The company’s brokerage solution Protrader will be providing access to Brazilian brokers and to international clients that are looking for execution on the Bovespa exchange. The company will be running its tech support for brokers and traders from a local Brazilian office to better cater to its clients.
Commenting on the matter, the CEO at PFSOFT LATAM, Christiano Ricardo Santos, said: “The most recent result of PFSOFT LATAM’s presence in Brazil was acquisition of two brokers as regional partners. The brokers, one of which is Rico CTVM S.A. are going to provide access to equities, options and futures listed on BM&F Bovespa through Protrader solution.”
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“They will use PFSOFT LATAM’s infrastructure, to offer their clients a top quality brokerage services with Protrader’s cutting-edge front end suite. That makes them well positioned for winning an additional market share from their competitors in close future,” he elaborated.
PFSOFT has been working diligently to accommodate the needs of local players and has adjusted its business model to be able to fit into the local ecosystem. The firm integrated new technologies to enable execution and settlement of orders on the BM&F Bovespa exchange and deployed additional infrastructure locally to host the technology for its partners.
With the investments that the company made, its time to market has been decreased to just a few weeks.
Commenting on the specificity of the local market, the Global Head of Business Development at PFSOFT, Roman Nalivayko, explained: “After one year of close cooperation with the local team, we prepared a tailored hosted solution that fully meets Brazilian traders’ needs. It also allows brokers to offer a number of services that will add value to their offerings.
PFSOFT’s custom-tailored solution for the Brazilian market enables brokers and their clients to trade equities, futures and options on local or on foreign markets.