EM4X Expands Presence and Connectivity with New Data Center in London

The EM4X liquidity pool is comprised of not only traditional bank liquidity.

EM4X, an FX aggregator specializing its offering and services to the emerging and frontier markets, has moved to secure a new data center and matching engine in London, in a bid to help foster improved pricing measures and market access for foreign exchange (FX) participants, according to a corporate statement.

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The new LD4 center will aim to provide increased connectivity with EM4X’s FX liquidity venues. In addition, the company plans on expanding its global footprint by adding additional data centers in Sao Paulo, Istanbul and Tokyo by year’s end. The move follows on the heels of other leading venues opting to link into the aforementioned data nexuses, which continue to attract leading trading venues across the FX space, as well as allow them to better serve its emerging market client base.

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The new initiative is important for global FX market participants as it helps streamline pricing capabilities, enabling clients to connect locally to all EM4X FX transaction venues, regardless of location. Moreover, the group has also opted to strengthen its streaming pricing service to both Turkey and Tokyo, with liquidity providers in mind. The EM4X liquidity pool is comprised of not only traditional bank liquidity but substantial liquidity providers from the non-bank space.  As such these providers can help improve latency for real-time pricing to their respective local clientele throughout MENA and Asia.

Jean-Louis Jaumin, Global Head of Sales at EM4X said: “Sticking to our mantra of providing the Emerging Market participants with better trading solutions, the FX community will have access to a closer and more reliable pool of liquidity and functionality offered by the EM4X team. We have seen a trend where local banks and brokers, from Australia to Zimbabwe, have increasingly adopted electronic trading to better optimize their strategies, portfolios or customer orders.”

Alex Oberhozer of Banca Credinvest added: “We welcome this move by EM4X to introduce regional data center connectivity to its platforms. Reduced latency access to streaming prices will improve price discovery for the market overall.”

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