cTrader to Integrate Chat Function with Blinger.io

Trading platform provider cTrader announced on Wednesday that it is partnering with Blinger.io.

The deal between the two firms will see cTrader integrating its own live chat feature into Blinger.io's customer support system.

Based in Belarus, Blinger.io allows a user to access almost every online messaging application, such as WhatsApp or Facebook Messenger, in one place.

For consumers, it means that they can talk to customer support teams via the messaging application that they are accustomed to.

Similarly, a broker using the system will be able to provide its clients with a means of communication that is suited to their needs. Blinger.io also integrates all of the messaging applications into one program, meaning brokers can see all of their customer communications in one place, as opposed to clicking through twenty different applications to see what their clients want.

Better service

For cTrader, it may seem somewhat redundant to include such an application within its Trading Platform Trading Platform In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real Read this Term.

That's because the Technology Provider Technology Provider A technology provider is an individual, company, or entity that creates, render services and sells software applications or hardware. Currently, there are four types of tech providers which are as followed:Software-as-a-Service (SaaS) – Functioning as a subscription-based licensing and delivery model, SaaS is centrally hosted and may also be referred to as on-demand software. Tech Hardware – Powerful tech providers such as Apple, Oculus Rift, FitBit, and Samsung are examples of tech hardware pro A technology provider is an individual, company, or entity that creates, render services and sells software applications or hardware. Currently, there are four types of tech providers which are as followed:Software-as-a-Service (SaaS) – Functioning as a subscription-based licensing and delivery model, SaaS is centrally hosted and may also be referred to as on-demand software. Tech Hardware – Powerful tech providers such as Apple, Oculus Rift, FitBit, and Samsung are examples of tech hardware pro Read this Term already includes a chat option in its service offering. That means traders using a cTrader platform can chat to customer support through that existing chat.

But, in a statement issued on its website, Spotware, the company that owns cTrader, said that it would improve brokers' ability to be communicating with their clients and give traders more lines of communication with the company they trade with.

cTrader is not the first company in the retail trading industry that Blinger.io works with. According to the company's website, it is already doing business with FxPro.