CPattern has announced that it has partnered with binary options provider SpotOption for distribution of its Account Monitoring and Control System (AMC). Under the terms of the deal, SpotOption will make AMC available to its binary option broker customers as a retention tool.
A trading-behavior analytics firm, CPattern’s offerings monitor trader actions to provide updates to both customers and brokers about performance. Aimed at brokers, the AMC product monitors trader behavior and alerts brokers when the software believes specific clients require attention by retention managers. The product is aimed at increasing lifetime value of traders and sends alerts to brokers when the software believes a customer may be likely to abandon trading.
FXTM Appoints Marcelo Spina as Global Head of PartnershipsGo to article >>
For CPattern, by partnering with the largest binary options platform provider, the deal allows them to get their product in the hands of a large percentage of brokers. Commenting on this in their public remarks, CPattern CEO Oded Shefer stated, “This is a very big opportunity for us to deliver our solutions to brokers in a scalable way. I would like to thank SpotOption for recognizing the potential and giving us this opportunity.”
A spokesperson of SpotOption added, “CPattern’s technology makes a difference for our clients and we think every broker should have the AMC to make sure his retention is optimized.”