Financial technology provider Centroid Solutions is expanding into the Australian market. The company, which provides a wide array of services in the areas of risk management, connectivity, aggregation, and regulatory reporting, is expanding to Sydney. The location is the third major geography for the firm after it has established its presence in Dubai and Zurich.
The expansion of Centroid Solutions to the Australian market is a fast track to cement the company’s business across the APAC region as well as the Far East. The step comes amid increasingly important geographical diversification efforts for the foreign exchange and CFDs brokerage industry. With its set of products tailored to the needs of the companies in the area, Centroid Solutions aims to capture a significant market share.
The CEO of Centroid Solutions, Ziad Aboujeb, elaborated on the company’s product mix: “We have been focused to deliver a differentiating product to the market since day one. Brokers need a reliable set of tools in order to execute effective risk-quantification and analysis and this includes backtesting and connectivity.”
“Our strategic approach was to create a product mix that encompasses all the needs of the brokerage. We are providing our clients not only with an extensive risk-management solution but also with our proprietary bridge solution for connectivity,” Aboujeb explained.
Industry Veterans Take Charge
The Australian presence of Centroid Solutions will be headed by Michael Sawyer and Kara Ordway. The duo comes with a raft of experience in the financial industry, having spent over 30 years on the market.
Kara and Michael have held senior management roles in the financial industry across Sydney, London, Singapore and New York dealing in a broad range of financial asset classes. Their experience working with retail and institutional brokers, banks and hedge funds has been instrumental when Centroid Solutions was evaluating its options in the area.
Ordway’s roles at City Index in London and Sydney, alongside a senior position held at GAIN Capital’s Australian office, underline her expertise in the retail brokerage industry over the past ten years. Sawyer has extensive knowledge of the market after spending a number of years at top-tier financial institutions in senior FX trading roles.
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Ziad Aboujeb elaborated on the regional expansion: “We believe that the Australian market is becoming more important in light of the new regulations in Europe. The flexibility of the regulator when it comes to leverage will attract more business to the region.”
“We have met a talented team with extensive experience in risk-management. Having the right team is a key aspect of any regional expansion and after growing rapidly over the past year, we are actively looking to diversify our geographical outreach. We are looking forward to developing new business relationships in the dynamic South East Asia and the APAC markets.”
Commenting on the opening of Centroid’s office in Sydney, Kara Ordway, said: “Centroid’s position as an innovator in the technology space for retail brokers opens for us a great opportunity for regional expansion. With a dedicated support and a highly competitive product offering, we are confident that the firm’s foray into Australia will be a success.”
“Our risk management, connectivity, aggregation and regulatory reporting product portfolio comes to market as an integrated solution. Several years of development and fine tuning are positioning us as a competitive entrant into the Australian brokerage space,” elaborated Michael Sawyer.
Brokers need to consider carefully their exposure to the market when choosing the right software provider. Aside from the risk management module, firms need to be wary of connectivity. In today’s brokerage world the association between brokers and risk-management providers is more of a partnership than a supplier-consumer relationship.
With its integrated approach to the market, Centroid Solutions is venturing deeper into what is a competitive space in the retail brokerage industry.