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Prop Trading Meets the Octagon: Tradeify Signs UFC Champion Israel Adesanya

Thursday, 22/01/2026 | 21:23 GMT by Jared Kirui
  • The collaboration coincides with Adesanya’s comeback fight against Joe Pyfer at UFC Seattle on March 28, 2026.
  • It follows an earlier deal with between the prop firm and Luke Littler, the 2026 PDC World Darts Champion.
UFC (Shutterstock)

Tradeify has signed a long-term partnership with UFC legend Israel Adesanya as the prop firm steps up its global marketing efforts ahead of the fighter’s return to the octagon.

The deal ties Adesanya’s comeback bout in Seattle to the next phase of Tradeify’s brand campaign, which links elite sports performance with decision making in financial markets.

Tradeify Announces Long-Term Adesanya Deal

Tradeify announced on Thursday that Israel Adesanya, a two-time UFC middleweight champion, has joined the firm as its new Global Brand Ambassador. The announcement comes ahead of Adesanya’s scheduled return fight against Joe Pyfer at UFC Seattle on March 28.

Adesanya, widely regarded as one of the UFC’s most technical and tactically aware fighters, fits the campaign’s focus on intelligence and adaptability. His nickname “Stylebender” reflects a fighting style built on reading opponents, adjusting strategy in real time, and making split-second decisions under pressure.

You may also find interesting: "Gamified Features in the Evaluation Stages": Arizet Launches Trading Platform for Prop Firms

Tradeify draws a parallel between those attributes and the mindset that active traders aim to apply when they respond to fast-moving markets.

MMA Activations and International Reach

The partnership gives Tradeify access to Adesanya’s international fan base, including in key growth markets such as North America. The company plans a series of MMA-themed activations around the deal, starting with an exclusive giveaway ahead of the March 28 bout against Joe Pyfer in Seattle.

Tradeify links the campaign to its wider goal of making trading more accessible and engaging for a broader retail audience.

Late last year, the company announced a partnership with Luke Littler, the 2026 PDC World Darts Champion. The two deals indicate an emerging strategy to align the platform with high-profile athletes across multiple sports, rather than relying on a single marquee name.

Elsewhere, FundingTicks, a proprietary trading platform , recently announced plans to wind down its operations. The firm described the move as part of a strategic effort to reallocate resources toward initiatives that offer greater long-term value to its clients and business partners.

The decision follows controversy in December 2025, when FundingTicks faced backlash over retroactive changes to its trading rules.

The updates introduced a one-minute minimum hold time for scalping trades, increased daily profit targets, and lowered profit splits, drawing criticism from traders on the platform.

Tradeify has signed a long-term partnership with UFC legend Israel Adesanya as the prop firm steps up its global marketing efforts ahead of the fighter’s return to the octagon.

The deal ties Adesanya’s comeback bout in Seattle to the next phase of Tradeify’s brand campaign, which links elite sports performance with decision making in financial markets.

Tradeify Announces Long-Term Adesanya Deal

Tradeify announced on Thursday that Israel Adesanya, a two-time UFC middleweight champion, has joined the firm as its new Global Brand Ambassador. The announcement comes ahead of Adesanya’s scheduled return fight against Joe Pyfer at UFC Seattle on March 28.

Adesanya, widely regarded as one of the UFC’s most technical and tactically aware fighters, fits the campaign’s focus on intelligence and adaptability. His nickname “Stylebender” reflects a fighting style built on reading opponents, adjusting strategy in real time, and making split-second decisions under pressure.

You may also find interesting: "Gamified Features in the Evaluation Stages": Arizet Launches Trading Platform for Prop Firms

Tradeify draws a parallel between those attributes and the mindset that active traders aim to apply when they respond to fast-moving markets.

MMA Activations and International Reach

The partnership gives Tradeify access to Adesanya’s international fan base, including in key growth markets such as North America. The company plans a series of MMA-themed activations around the deal, starting with an exclusive giveaway ahead of the March 28 bout against Joe Pyfer in Seattle.

Tradeify links the campaign to its wider goal of making trading more accessible and engaging for a broader retail audience.

Late last year, the company announced a partnership with Luke Littler, the 2026 PDC World Darts Champion. The two deals indicate an emerging strategy to align the platform with high-profile athletes across multiple sports, rather than relying on a single marquee name.

Elsewhere, FundingTicks, a proprietary trading platform , recently announced plans to wind down its operations. The firm described the move as part of a strategic effort to reallocate resources toward initiatives that offer greater long-term value to its clients and business partners.

The decision follows controversy in December 2025, when FundingTicks faced backlash over retroactive changes to its trading rules.

The updates introduced a one-minute minimum hold time for scalping trades, increased daily profit targets, and lowered profit splits, drawing criticism from traders on the platform.

Topics
prop trading
About the Author: Jared Kirui
Jared Kirui
  • 2558 Articles
  • 53 Followers
About the Author: Jared Kirui
Jared is an experienced financial journalist passionate about all things forex and CFDs.
  • 2558 Articles
  • 53 Followers

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    Exness is expanding its presence in Africa, and in this exclusive interview, CMO Alfonso Cardalda shares how. Filmed during the grand opening of Exness’s new Cape Town office, Alfonso sits down with Andrea Badiola Mateos from Finance Magnates to discuss: - Exness’s marketing approach in South Africa - What makes their trading product stand out - Customer retention vs. acquisition strategies - The role of local influencers - Managing growth across emerging markets 👉 Watch the full interview for fundamental insights into the future of trading in Africa. #Exness #Forex #Trading #SouthAfrica #CapeTown #Finance #FinanceMagnates

    Exness is expanding its presence in Africa, and in this exclusive interview, CMO Alfonso Cardalda shares how. Filmed during the grand opening of Exness’s new Cape Town office, Alfonso sits down with Andrea Badiola Mateos from Finance Magnates to discuss: - Exness’s marketing approach in South Africa - What makes their trading product stand out - Customer retention vs. acquisition strategies - The role of local influencers - Managing growth across emerging markets 👉 Watch the full interview for fundamental insights into the future of trading in Africa. #Exness #Forex #Trading #SouthAfrica #CapeTown #Finance #FinanceMagnates

    Exness is expanding its presence in Africa, and in this exclusive interview, CMO Alfonso Cardalda shares how. Filmed during the grand opening of Exness’s new Cape Town office, Alfonso sits down with Andrea Badiola Mateos from Finance Magnates to discuss: - Exness’s marketing approach in South Africa - What makes their trading product stand out - Customer retention vs. acquisition strategies - The role of local influencers - Managing growth across emerging markets 👉 Watch the full interview for fundamental insights into the future of trading in Africa. #Exness #Forex #Trading #SouthAfrica #CapeTown #Finance #FinanceMagnates

    Exness is expanding its presence in Africa, and in this exclusive interview, CMO Alfonso Cardalda shares how. Filmed during the grand opening of Exness’s new Cape Town office, Alfonso sits down with Andrea Badiola Mateos from Finance Magnates to discuss: - Exness’s marketing approach in South Africa - What makes their trading product stand out - Customer retention vs. acquisition strategies - The role of local influencers - Managing growth across emerging markets 👉 Watch the full interview for fundamental insights into the future of trading in Africa. #Exness #Forex #Trading #SouthAfrica #CapeTown #Finance #FinanceMagnates
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