The prop firm Alpha Capital Group is introducing Alpha Prime, a professional trading initiative that marks a return to traditional proprietary trading, offering selected investors the opportunity to operate from a physical trading floor in London.

Alpha Capital Launches Professional Trading Program

The new initiative, helmed by “a trading veteran with 30+ years of experience” managing global trading desks at major funds, represents a departure from the recent trend of challenge-focused prop firms operating on demo accounts and artificially animated market.

This move signals a potential shift back to the original proprietary trading model that dominated financial markets before the rise of remote retail trading Retail Trading In finance, retail trading refers to individual traders, trading through a broker, or on a platform. This can include novice traders and experienced traders. Trading and investing are divided into two categories, retail and institutional. Institutions include investment banks like JP Morgan or Citibank and global central banks like the US Federal Reserve and the European Central Bank. When we talk about retail trading however, we usually are referring to forex trading, but there are retail trade In finance, retail trading refers to individual traders, trading through a broker, or on a platform. This can include novice traders and experienced traders. Trading and investing are divided into two categories, retail and institutional. Institutions include investment banks like JP Morgan or Citibank and global central banks like the US Federal Reserve and the European Central Bank. When we talk about retail trading however, we usually are referring to forex trading, but there are retail trade Read this Term prop firms.

“For the first time, the top traders from Alpha Capital & Alpha Futures will get the chance to trade on a live professional floor in London,” the company commented.

Announcing Alpha Prime 🚀

For the first time, the top traders from Alpha Capital & Alpha Futures will get the chance to trade on a live professional floor in London.

Led by a trading veteran with 30+ years of experience running global desks for top funds, this is an opportunity… pic.twitter.com/bhgA6yc5bc

— Alpha Capital Group (@AlphaCapitalUK) February 14, 2025

The firm plans to release additional program details in the coming weeks.

The London-based prop firm reported last year that it paid $60 million to its traders in 2024 and is on track to reach the $100 million milestone in Q1 2025 since its inception.

How It Works

The program will provide additional support, including a monthly base salary and funded trading accounts.

Traders selected for Alpha Prime will have access to a diverse range of financial instruments, including futures, foreign exchange, bonds, and commodities. The program focuses on risk management Risk Management One of the most common terms utilized by brokers, risk management refers to the practice of identifying potential risks in advance. Most commonly, this also involves the analysis of risk and the undertaking of precautionary steps to both mitigate and prevent for such risk.Such efforts are essential for brokers and venues in the finance industry, given the potential for fallout in the face of unforeseen events or crises. Given a more tightly regulated environment across nearly every asset class, One of the most common terms utilized by brokers, risk management refers to the practice of identifying potential risks in advance. Most commonly, this also involves the analysis of risk and the undertaking of precautionary steps to both mitigate and prevent for such risk.Such efforts are essential for brokers and venues in the finance industry, given the potential for fallout in the face of unforeseen events or crises. Given a more tightly regulated environment across nearly every asset class, Read this Term and professional growth through regular strategy sessions and continuous mentorship.

Alpha Capital Group has indicated that selection criteria will focus on consistency rather than absolute returns, considering traders with proven strategies regardless of their current profit levels.

“It will be accessible to all consistent traders with a proven edge,” the company added. “Whether you make 50K or 3K—it’s not just about profit, but how consistent your edge is.”

In January, Alpha Futures has announced plans to expand its trading ecosystem by integrating new platforms. The firm will add TradingView, Tradovate, and NinjaTrader to its existing infrastructure.

Challenges

Meanwhile, the Group has faced criticism from some clients following account restrictions. Reports indicate that around 150 users were blocked due to suspected violations, including “group trading” and “account management practices,” which go against the firm's policies.

A year ago, the company encountered challenges linked to MetaQuotes' regulatory actions, which led to the suspension of its U.S. services. However, by late May, it had signaled a return, planning to introduce futures trading and a regulated brokerage platform in Seychelles by June.

Recent developments suggest that the firm has navigated past these difficulties.