Top online charting provider and social network for traders, TradingView has just publicized its latest initiative. The company is partnering one of the most innovative financial media in the industry, Real Vision.
The partnership between the firms focuses on delivering actionable market insights to the vast TradingView user base. Real Vision was co-founded by Goldman Sachs alumnus and former hedge fund manager Raoul Pal, Damian Horner, Grant Williams, and Remi Tetot.
The goal of the company is to deliver widely accessible video content featuring top financial markets experts. Real Vision delivers to its clients exclusive videos from names like Stan Druckenmiller, Kyle Bass, Jim Chanos, Jeff Gundlach, John Burbank, Jim Grant, and many others.
IG and Interactive Brokers Partnerships
Real Vision is already delivering its exclusive video content to clients of Interactive Brokers and IG Group. Only five years after its founding, the VOD channel has turned into a significant player in financial video content.
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Aside from the retail brokers mentioned above, the company is also acclaimed by Thomson Reuters, which integrated the company’s content into its Eikon product. The opinions from top marks professionals have become a part of the daily life of the subscribers of Real Vision.
TradingView is featuring the free channel provided by the innovative financial media called “The Edge.” Aside from that, all TradingView users with an upgraded plan have included access to three paid shows in addition to the “The Edge” channel at no extra cost.
The Importance of Video Content
At a time when the trading industry is adapting to a new set of regulations, client acquisition and retention have become key problems for retail brokers. Brokers can look at TradingView’s partnership with Real Vision as an increasingly powerful potential tool for trader engagement.
With brokers scrambling to create their own quality content, some, like IG and Interactive Brokers are choosing to partner with experienced professionals. The industry’s drive to increase client profitability in order to push a more sustainable trading model is shifting the content landscape.
With the increasing competition among retail brokers, the drive for more and better content is one key differentiation point worth noting.