Traders Education, a multi-lingual trading education portal and marketing technologies provider, today launched a refresh of its website to offer enhanced usability and robust functionality wrapped up in a spectacular design.
The new website has a clean uncluttered design, improved functionality and enhanced rich content focused on the Company’s mission to provide cost effective interactive materials offered as a licensed product to forex and binary brokers.
This redesigned site offers quick and easy access to essential information and features while offering a more comprehensive understanding of the company’s value proposition and overall client benefits.
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Online marketing focus
Apart from the modern look, the revamped website also provides interesting features that target marketing managers seeking a greater degree of automation. The company’s education centre offering includes two products. The first is Created 2 which is a landing page creation, translation and deployment platform offered in several languages. The second is Traders Live, a broadcasting platform that enables brokers to turn their websites into a TV station to further improve the trading experience for its clients.
Overall, the new site provides a fresh look that is easy to use and is informative, providing visitors with an easier way to learn about what Traders Education does and how to get involved.
Ran Cohen, founder and CEO of Traders Education, pointed out that the future of marketing in the industry will be characterised by higher levels of automation, fewer call centres and less organic traffic. He also expects marketing needs to become more agile, more integrated and must be able to respond quicker to emerging trends.
“For us at Traders Education, this new website is much more than just a re-branding initiative. We are gearing ourselves up to play a big part in the future of how marketing is done and our new website is a key part of this process. While continuing to develop the premium educational content that we’re renowned for, we are also venturing into other areas of marketing where we feel we possess a great deal of expertise as well as a competitive advantage,” Cohen concluded.