London-based, FCA-regulated retail brokerage Tickmill on Thursday released a new Japanese language website to support an increasing client base and demand for online trading services in the region.
The new website offers localized content about Tickmill’s products and services, including its trading instruments, account types, trading platform, tools, and promotions.
The launch of the Japanese website follows Tickmill’s expansion into the institutional sector with the launch of Tickmill Prime which caters to brokers, banks, hedge funds, money managers and professional traders. However, Japanese markets are known as cutthroat in terms of competition and spreads, which inherently places a disadvantage on retail brokers.
SquaredDirect’s CEO Youssef Barakat Talks Rebranding EffortsGo to article >>
Earlier in June, the FX, CFDs broker reported record financials with its consolidated net profit for the year amounting to $14.8 million, up from $7.3 million in 2016. The change nets an increase of 103 percent year-on-year. Tickmill’s net trading revenue for the year amounted to just shy of $39 million, marking an increase of 82 percent when compared to 2016.
Additional languages in the pipeline
The addition of Japanese to the website and meets the CySEC-regulated firm’s commitment to developing a strong web presence with a local approach to serve its Japanese-based clients. In addition, the delivery of a trading environment to the thriving Japanese market goes hand in hand with the company’s overall strategy to expand in the Asia Pacific region, one of the largest markets for Tickmill.
Tickmill now has a total of 15 languages with more additional languages in the pipeline, as the company wants to meet the demands of the competitive European, MENA and Asian markets.
The company further stated in its statement: “Our Japanese website serves as the go-to source for detailed product and services information, company updates, forex education resources etc. Japanese speaking clients and prospects may now enjoy the user-friendly interface, advanced features and fresh content that our website offers in their native language.”