Social trading provider eToro has officially unveiled its new platform at the annual Web Summit event dedicated to the tech industry, which took place in Dublin yesterday. The company has announced that ‘the New eToro’ platform is a brand new solution which has been built up from scratch and will be replacing both OpenBook and the WebTrader platforms.
The idea behind the new software solution is to provide a unified user experience across all devices. The New eToro builds up on features by including customizable watchlists, new portfolio management tools, and a somewhat unique feature when it comes to trading platforms – the ability to open trades from any screen.
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eToro has also integrated an expanded set of risk management tools, advanced real-time charts, a live newsfeed and other features. The social trading provider has been working on the platform for a couple of quarters now with Finance Magnates providing a sneak peek preview of the new tool as early as March.
After the new unified version of eToro’s trading platform was made available to clients in August, client feedback has led to an official release. With the constantly ongoing further development of the solution, the WebTrader and OpenBook offerings of eToro will be phased out.
The company has been at the forefront of the social trading industry for some time now and did recently sign a football sponsorship deal with West Ham United. With the ability to target the vast social media following of the team, eToro will be able to apply new marketing tactics to market its offering.