Devexperts has unveiled a new community feature for its AI trading assistant Devexa, enabling brokers to host secure social environments where traders can interact without leaving their trading platforms.

The feature aims to keep traders engaged within brokers' ecosystems rather than migrating to external platforms like Discord or Telegram for market discussions.

Forget Telegram and Discord—Trade and Chat in One Place

The new functionality allows traders to exchange investment ideas and discuss market movements in a controlled environment verified by their broker, addressing security concerns common on third-party communication platforms.

This move is a clear attempt to keep traders directly on the platform and take a share of the massive market dominated by popular communication apps, which bring together hundreds of thousands, if not millions, of investment enthusiasts.

“Devexa's new community feature will enable brokers to provide traders with the opportunity for interaction and community-building they seek, with a number of key advantages,” said Jon Light, Head of OTC Platform at Devexperts. “The safety of interactions is amplified for those using the Devexa community feature, compared to other popular communication platforms.”

According to Devexperts, Devexa's community feature creates a secure space exclusively for a broker's clients. Traders can share insights through multiple formats including voice messages, videos, PDFs, and text.

Will Prop Firms Replace Discord with Devex?

Devexperts claims prop firms can leverage the new tool for enhanced team collaboration with dedicated strategy rooms.

The prop trading industry is dominated by Discord—every company in this sector has its own Discord channel, where it officially communicates with clients.

Devexperts, whose DXtrade gained significant popularity in the prop industry last year, now aims to offer an alternative solution. The question remains, however, whether it can succeed in challenging the dominant player.

Keep Your Traders Engaged

Moreover, the company calls public forums dangerous, highlighting that they are full of “scammers, competitors, and unverified users” who can influence the quality and direction of trading discussions. Importantly, there is some truth to this. Telegram, along with WhatsApp, tops the list of apps where traders most frequently lose money due to scams. A joint survey by Finance Magnates and FXStreet a year ago revealed that this issue affects as many as 60% of traders using these platforms.

For brokerages, the tool offers retention benefits by keeping users engaged within their platforms rather than losing their attention to external social sites. The feature also enables compliance monitoring of discussions, something brokers cannot achieve when clients use third-party platforms.

Beyond basic communication capabilities, brokers can implement specialized engagement tools through Devexa including real-time event threads, collaborative analysis sessions, live Q&A breakouts, and community competitions.

Devexperts, founded in 2002, develops software for financial markets with its flagship DXtrade platform serving various financial institutions. The company employs over 800 engineers across offices in the US, Europe, and Asia.