Antelope Systems, a call center software developer, announced on Tuesday that it has launched a customer relationship management (CRM) system for MetaTrader 5 brokers. This is the first step the company has taken into the growing market of institutional solutions for MetaTrader 5.
Based in Cyprus, Antelope Systems offers marketing, lead management, and phone systems for call centers. However, it has broadened its product offering to include a smart interface which includes its CRM, Tracking and VOIP systems.
This interface aims to give brokers access to information that will allow them to maximize their return on investments. The goal of the suite of systems is to increase the efficiency and sales effectiveness of the broker. This is achieved by the algorithmically automated processes.
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The company’s solutions include the CRM, Ninja Lead Distribution software and Affiliate Management System. According to the statement, brokers can access them via its app store.
The importance of CRM systems
Commenting on the launch of its CRM, Ori Hazan, the CEO of Antelope Systems said: “This positive and important step provides to Antelope Systems and to our clients a better all round experience.”
“Understanding that every call center operates in the golden triangle of marketing, lead management and phone systems, we have unified all into one optimized package for MetaTrader 5. Brokers operating in the new platform will soon be able to order our products in the MetaTrader 5 App Store — with the new marketplace, it has become much easier to find and integrate the desired solutions.”
The importance of CRM systems for brokers is rapidly growing. This is because more and more firms are joining the industry and competing for customers. As a result, the difference between success or failure in the finance sector could depend on whether a company efficiently and effectively processes data through AI and predictive analytics.