Moneta Markets Inks First Sports Deal: Becomes Atlético de Madrid’s APAC Sponsor

Moneta Markets has become the latest contracts for differences (CFDs) broker to enter the football space by sponsoring Spanish football club Atlético de Madrid. However, the partnership is regional and limited to the Asia-Pacific region.

A Regional Deal, but a Strategic One

This is Moneta Markets’ first step into sports marketing. The deal makes the broker the club’s “official regional partner” in APAC.

As Moneta highlighted, the partnership is strategic. It aims to leverage Atlético’s popularity in the Asia-Pacific region to boost brand visibility and engagement.

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Across its global social media channels (X, Instagram, Facebook, TikTok, and YouTube), the Spanish club has around 80.2 million followers. It also has a strong presence on Asia-specific platforms.

On Chinese Weibo, the club has almost 1.92 million followers, along with another 130,000 on Bilibili. Combined, these platforms make Atlético the third-most followed European football club in China.

A double‑digit growth on Douyin and other Asian video platforms also underlines the club’s popularity in the region. In 2023, a friendly match between Atlético de Madrid and Manchester City in Seoul was played in a sold-out stadium.

“Partnering with Atlético de Madrid is more than a sponsorship,” said David Bily, Founder and CEO of Moneta Markets. “It’s a symbol of our growth.”

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Moneta Markets was launched in mid-2020 under the umbrella of Vantage Group and operated as an offshore broker. The brand officially separated from Vantage in 2022 and has since secured licences in several jurisdictions.

Sports Sponsorships Remain Popular

The deal gives Moneta access to a range of Atlético de Madrid’s marketing assets. These include promotions through hospitality at selected matches, matchday activations, and club events. The broker will also be able to offer co-branded memorabilia featuring the club’s players.

Atlético de Madrid is one of the top football clubs in Spain and is no stranger to trading platforms. The club was backed by Plus500 for over six years and earlier this year onboarded Hantec Markets as a sponsor.

Plus500, initially a back-of-shirt sponsor and later the main shirt sponsor, spent about $13 million on offline advertising in 2017, according to its annual report. A large share of this likely went to Atlético. Other reports suggest that Plus500 paid the club around €17 million annually as its main sponsor during its top-tier European campaigns.

The financial details of Moneta’s agreement with Atlético have not been disclosed.

Read more: How Much Fancy Sport Sponsorships Actually Cost?

“This partnership marks a significant step in how we connect with our fans and explore new frontiers such as online trading,” said Óscar Mayo, Atlético de Madrid’s Chief Revenue and Operating Officer.

Football remains one of the most widely used marketing tools for brokers aiming to grow their brand. In recent years, “official partner” deals—both global and regional—have gained popularity. These entry-level deals cost far less than top-tier shirt sponsorships but still offer brokers useful marketing channels.