In a move to expand its global brand awareness among sport fans, the financial technology company Fintokei has announced a multi-year partnership with the Japanese professional tennis player Yoshihito Nishioka. The 28-year-old left-hander will serve as a global ambassador for the fintech firm.
Fintech Firm Fintokei Partners with the Tennis Star Yoshihito Nishioka
Fintokei, headquartered in Czech Republic, is known for its prop trading platform , Co-Founded by David Varga, the Board Member of a brokerage company from Czech, Purple Trading. According to Varga, Nishioka's journey as a professional athlete aligns with Fintokei's mission of helping individuals maximize their potential.
"Yoshihito as a player and person has defined himself similarly, by making the most of his talent and opportunities; we couldn’t be happier welcoming him to the Fintokei family," Varga stated.
Nishioka, a two-time ATP Tour title winner and former Japanese No.1, is currently one of the 100 best rackets in the world. Although he is less recognizable in the Western hemisphere than other players from Europe or the USA, he has a loyal Asian fan base.
“Fintokei created a platform that offers empowerment and opportunities for all traders to maximize their talent and revenues, which are values that resonate strongly with my career,” Nishioka commented.
As part of the agreement, Nishioka will wear the Fintokei logo on his sleeve during ATP Tour matches and visit the company's global headquarters in Brno, Czech Republic. The partnership aims to raise Fintokei's profile and promote its trading platform to a wider audience.
Tennis Becomes a Popular Way to Promote Financial Company
While the deal's financial details were not disclosed, such collaborations between fintech firms and high-profile athletes are becoming increasingly common as companies seek to leverage the popularity and reach of sports personalities to connect with potential customers.
Although football and motorsports are at the top, tennis is very popular locally, similar to rugby or cricket, allowing it to attract customers from very specific jurisdictions and regions.
In the past, FX/CFD brokers have frequently signed sponsorship deals with tennis stars. In 2021, TMGM contracted Alexander Zverev, while a few years earlier, the legendary tennis player Boris Becker also promoted financial services.
