XTB has signed a partnership with OKTAGON, a European mixed martial arts organization, making the Polish online broker (WSE: XTB) the largest MMA sponsor in the region. The deal builds on XTB's existing title sponsorship of Poland's KSW promotion.

XTB Becomes Largest MMA Sponsor in Europe with OKTAGON Partnership

The partnership gives XTB its most extensive presence yet in European MMA. For the first time in OKTAGON's history, a sponsor's logo will appear on all fighter jerseys. XTB also gets premium placement during live events, broadcasts, and digital content across OKTAGON's footprint in the Czech Republic, Slovakia, and Germany.

"We naturally support organizations that, like us, have no complexes and constantly raise the bar," said Omar Arnaout, XTB's CEO. "OKTAGON has proven it has enormous potential and could soon become one of the leading players on the global MMA scene."

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XTB is not the only broker investing in promotion through MMA and boxing. In 2024, Pepperstone became a sponsor of UFC Asia, while a year earlier FXPro added Aleksandr Chizov to its roster of brand ambassadors. More recently, boxing legend Mike Tyson became the face of NAGA Group.

OKTAGON says it has dominated its home markets in recent years and has broken European attendance records with events in Germany. The promotion is planning its most ambitious year yet in 2026, with 18 events scheduled across multiple countries.

"This partnership is more than a logo in the cage," said Pavol Neruda, OKTAGON's co-founder. "It's a connection between two worlds that share the same way of thinking."

Building on Combat Sports Strategy

XTB has been methodically building its presence in combat sports since partnering with UFC star Conor McGregor in September 2022. The broker later added former UFC champions Joanna Jedrzejczyk and Jiří Procházka as brand ambassadors.

The company's sponsorship portfolio has also included football legend Iker Casillas as a brand ambassador since February 2023, along with past deals featuring José Mourinho and current global ambassador Zlatan Ibrahimović. XTB has also had visibility in boxing, tennis, and Formula 1.

The strategy is clearly paying off. According to the latest data from the Polish market, four out of five newly registered brokerage accounts in Poland were opened with XTB.

With both the OKTAGON partnership and its title sponsorship of KSW, Poland's largest MMA federation, XTB now holds the biggest combined MMA sponsorship footprint in Europe.