London Summit 2015

Watch: How to Convert and Retain Retail Clients

"To convert traders better, to retain them better, to get more volumes from our traders, we need to implement confidence

Over the next week we will be presenting a series of videos of the speeches and discussions featured at the London Summit 2015. If you were unfortunate enough to miss the summit, or did attend but missed out on a particular session, this is your chance to catch up.

In order to succeed, brokerages need to attract and convert traders, but more than this, they need to make those traders trade. Ran Cohen of Traders Education explains that for this to happen,“we need them to be confident in what they’re doing.”

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Ran Cohen is the founder and CEO of Traders Education. Given its history of innovation in this field, and the fact that it was shortlisted for a Finance Magnates Award, it was (and is) well worth hearing what Ran has to say.

In this workshop, he explains how to use various ways of interaction, proven methods, channels and funnels to create a successful and long lasting business in the financial industry. Regarding marketing, he says, “Instead of just blasting them with vague messages … you can actually give them content that they can learn from, get more confident, and trade more.” 

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Ran fields tough questions during this workshop, explaining how education content not only brings higher conversion rates, but is a long term solution for success in the forex industry.


Watch this informative workshop in the embedded link!

Watch the rest of the summit’s content here.


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