The US-based investment and trading technology solutions provider ViewTrade Holding Corp. is rebranding its technology arm as ViewTrade Technology Corporation, dropping the Orbis Systems name.

ViewTrade Rebrands Technology Division

According to the press release, the move aims to unify the brand to strengthen “global growth.” The rebranding aligns with ViewTrade's broader product offerings, which now include wealth management, market data integration systems, client management tools, and embedded finance solutions.

“The transition of Orbis Systems to ViewTrade Technology Corporation represents a major milestone for us, strengthening our capacity to deliver advanced, client-centered financial technology solutions globally,” commented Tony Petrilli, Global Chief Executive Officer of ViewTrade Holding Corporation. “This shift reflects our commitment to innovation and operational excellence.”

This is another move following ViewTrade's entry into the Australian market a few months ago, targeting the $9 trillion superannuation fund industry. The company claims it can offer the local wealth industry savings of up to $1.65 billion annually.

Previously, the Israeli trading firm IBI Investment House announced a partnership with ViewTrade. Through this collaboration, IBI's clients gained access to international trading markets via ViewTrade's NextGen platform.

Key Hires

The company, which has processed $339 billion in trade flow year-to-date and manages over $22 billion in assets, is also bolstering its international footprint with hires across key Asian and Middle Eastern markets:

• Samer Helbaoui joins as Vice President for UAE operations, bringing two decades of experience from GTN and Thomson Reuters
• Atip Pakbara takes the role of Regional Manager for ASEAN, leveraging prior experience at Facebook and Google
• Liz Song steps in as Regional Manager for the Japanese and Korean markets
• Peter Tardent leads Enterprise Solutions in Australia, drawing from his tenure at JBWere Limited and CommSec Advisor Services

“This transition opens a new chapter, one where we deliver a comprehensive suite of technology solutions that empower our clients to integrate sophisticated financial services directly within their own platforms,” added Kenneth Chan, President of Technology Services at ViewTrade. “Our enhanced offerings are designed to elevate client engagement and provide a seamless user experience across all our markets.”