Vantage FX, which has operations across the globe, has taken major steps to expand its services in the United Kingdom with the launch of a country-specific mobile trading application and many more features to diverse products, easy access, and a smooth user experience.
Announced on Tuesday, the move came as the forex and CFDs broker group planned for a long-term strategic push into the UK market.
“This marks a new chapter for the UK business,” said David Shayer, UK CEO of Vantage FX. “We’ve been building up to revitalizing our UK service, and these first updates will help make the traders’ life as straightforward as possible.”
The Australia-headquartered broker in the press release shared with Finance Magnates detailed that the need for the mobile application came as it sees 90 percent of retail trading executed on mobile devices.
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Client Experience Is the Key
In addition, it added popular UK-specific trading instruments like spread betting and European and UK company shares. Further, professional clients in the country can even trade cryptocurrencies. Earlier, the UK’s FCA banned the retail sale of crypto derivatives.
The broker, which operates with an FCA license in the country, is focused to enhance the client experience, an area where most of the brokers are focusing to retain their existing clients. Vantage FX integrated a QR-code-based deposit system and developed a well-established Account Manager System.
“Building our reputation and client base in the UK is central to the company’s long-term vision. It’s one of the biggest trading markets in the world and a thriving UK business acts as a launchpad to the other regions we have in our crosshairs,” Shayer added.
“We’re putting these resources into the UK at a time when some brokers are leaving the market and moving operations offshore or seeking EU licenses. This is because we’re extremely optimistic about the UK’s trading landscape, and we believe we’re uniquely positioned to capitalize on the opportunity by applying the strategy that has been effective in building our Australian business.”