Another football club is joining hands with the retail trading industry. This time it’s Valencia CF. Retail broker Capital.com announced on Friday that they would be sponsoring the Spanish team until the end of the current season.
News of the sponsorship comes at the end of a busy week for Capital.com. On Wednesday, the broker announced that it had received a regulatory license from the UK’s Financial Conduct Authority.
The deal also coincides with Capital.com’s launch of its Spanish platform. That means Spanish traders can now access the broker’s services in their own language.
And if they happen to be Valencia supporters, they’ll be given a welcome surprise. As you can see from the picture at the top of this article, the broker’s homepage now features an image with three of the team’s players holding a phone with the Capital.com logo on its screen.
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A First for Valencia but Not the Retail Industry
The deal is a first for Valencia. Though the club has been sponsored by online gambling firms in the past, it has never cut a deal with a retail broker.
That’s becoming less and less common in the footballing world. In the past five years, retail trading companies have been ramping up their soccer sponsorship efforts. For instance, in August of this year, social trading site eToro splashed out £5 million ($6.50 million) on a Premier League sponsorship deal.
Brokers are willing to spend so much cash for a simple reason – football games provide access to a huge audience. The Premier League, for example, is usually watched by 4.7 billion people in a given year.
“In terms of brand awareness, there is no other market out there that has such a broad reach,” Sunny Singh, Founder and CEO of sports marketing agency Van Hawke Sports, told Finance Magnates back in September. “So it’s becoming a more and more popular option for brokers. It’s even embedded – permanently – in some brokers’ marketing plans now.”