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UK Brokers CMC & IG Mark Their Lengthy Existence with an Upbeat Spend in Advertising
UK Brokers CMC & IG Mark Their Lengthy Existence with an Upbeat Spend in Advertising
by
Adil Siddiqui
2014 was a special occasion for two of the UK's most established CFD brokers, with it advertising spend increased dramatically despite the festive-slowdown period. CMC turned 25 and IG turned 40 & they're not keeping quiet about it.
Global players in the CFD and currency trading markets are known for their lavish marketing budgets as they compete in the congested marketplace for retail traders.
Over the last few weeks, two brokers in particular have come to the fore, shouting at the top of their lungs about an uncommon USP. Unlike their peers who glamorise their trading technology, pricing or promotion, UK-based IG & CMC Markets (CMC) are talking about their age!
IG, previously known as IG Markets, is the god-father of CFD trading. The London-head-quartered broker has been a pioneer in the world of financial trading and 2014 was a year to remember. The broker marked it's Ruby anniversary in November, and it's not shy about letting people know.
The firm is known as a big spender with annual marketing expenditure topping 50 million US dollars. However, it's core messaging was overridden by news of its 40th year in the business, a point the broker has taken seriously as it's marketing reinforced that notion on its website, banner adverts and other marketing materials.
Equally jubilant is CMC Markets, another UK-origin broker that has played a significant role in the country's margin broking space through its Deal 4 Free solution. For CMC, 2014 marks the firm’s Silver anniversary--25 years in the market. Like rival IG, the history of being in business has replaced its core competences relating to the platform, technology and pricing. With 25 years to talk about, its keeping its anniversary message in the middle of its radar.
Advertising
Both firms have had their anniversary celebrations during the last quarter of the year, which leads into the lapsed festive period before it rekindles in the second week of January. In a less congested market, CMC is pushing forward with its campaign. The firm is active on mainstream UK portals. One example is ADVN, a multi-asset news portal. The firm has taken central positions on both the top and middle of the page (e.g. taking over the sky banner).
“We usually get a heap of unused inventory in December, but one major broker has managed to help me meet in reaching my targets,” explained a sales manager for a UK portal.
In its outdoor marketing, CMC has done the same. Its messaging clearly acknowledges its 25-year presence in the industry.
IG's marketing efforts have been shaped around its position as a UK-regulated stock broker offering sophisticated trading platforms and solutions. The firm has been pushing its "New Standard in Stock Broking" message and offers new clients commission-free trading. IG has positioned itself as a provider for active participants that trade in the equity markets through online investing platforms.
The Men Behind the Firms
Both IG and CMC were established by veterans in the London market. IG was formed in 1974 by Stuart Wheeler, a British business man.
CMC Markets was formed in 1989 by Peter Cruddas, who is regarded as one of the most richest men in the "city."
CMC Markets has had a volatile post-2008 period. Its earnings have seen a roller-coaster ride with profit and loss throughout the period.
In its current filings, the firm reported that it had a $50 million profit before tax. Listed provider IG reported $304 million net income for the year ending May 31st, 2014.
The FX Rush
UK-based providers have been strong players in the CFD markets with a large portion of their revenue coming in through stock indices, equities, commodities and fixed income instruments, all traded as OTC products with the firm. However, IG's indulgence into the world of retail FX through its implementation of MetaTrader 4 was a sign that the low volatile environment meant that it had to source new channels of revenue, hence the firm’s entrance into a market it previously overlooked.
A similar stance with CMC Markets. Although the broker has been true to its promise of deflecting any other platform but its own, it has started expanded its foothold on news and information portals that were uncommon territory for its advertising. CMC Markets has placed its brand on FXStreet, one of the most established portals for traders in the FX markets. At the same time, IG has been advertising on Investing.com, a prominent portal for FX traders.
IG, CMC and City Index are the oldest players in the UK market and have been reiterating the facts. Recently, City Index was acquired by broking giant, GAIN Capital. The firm also acquired GFT a mid-tier CFD provider.
The time-factor is a key benefactor for both IG and CMC and their continued reinforcement of their age gives them a value-added proposition that their competitors are unable to fight against. The upbeat marketing spending has its pros and cons for the wider market. On the one hand, as a portal owner your inventory during the sluggish December trading month has been taken. On the other hand, "other" brokers are battling against the giants for space without any bargaining chips!
Global players in the CFD and currency trading markets are known for their lavish marketing budgets as they compete in the congested marketplace for retail traders.
Over the last few weeks, two brokers in particular have come to the fore, shouting at the top of their lungs about an uncommon USP. Unlike their peers who glamorise their trading technology, pricing or promotion, UK-based IG & CMC Markets (CMC) are talking about their age!
IG, previously known as IG Markets, is the god-father of CFD trading. The London-head-quartered broker has been a pioneer in the world of financial trading and 2014 was a year to remember. The broker marked it's Ruby anniversary in November, and it's not shy about letting people know.
The firm is known as a big spender with annual marketing expenditure topping 50 million US dollars. However, it's core messaging was overridden by news of its 40th year in the business, a point the broker has taken seriously as it's marketing reinforced that notion on its website, banner adverts and other marketing materials.
Equally jubilant is CMC Markets, another UK-origin broker that has played a significant role in the country's margin broking space through its Deal 4 Free solution. For CMC, 2014 marks the firm’s Silver anniversary--25 years in the market. Like rival IG, the history of being in business has replaced its core competences relating to the platform, technology and pricing. With 25 years to talk about, its keeping its anniversary message in the middle of its radar.
Advertising
Both firms have had their anniversary celebrations during the last quarter of the year, which leads into the lapsed festive period before it rekindles in the second week of January. In a less congested market, CMC is pushing forward with its campaign. The firm is active on mainstream UK portals. One example is ADVN, a multi-asset news portal. The firm has taken central positions on both the top and middle of the page (e.g. taking over the sky banner).
“We usually get a heap of unused inventory in December, but one major broker has managed to help me meet in reaching my targets,” explained a sales manager for a UK portal.
In its outdoor marketing, CMC has done the same. Its messaging clearly acknowledges its 25-year presence in the industry.
IG's marketing efforts have been shaped around its position as a UK-regulated stock broker offering sophisticated trading platforms and solutions. The firm has been pushing its "New Standard in Stock Broking" message and offers new clients commission-free trading. IG has positioned itself as a provider for active participants that trade in the equity markets through online investing platforms.
The Men Behind the Firms
Both IG and CMC were established by veterans in the London market. IG was formed in 1974 by Stuart Wheeler, a British business man.
CMC Markets was formed in 1989 by Peter Cruddas, who is regarded as one of the most richest men in the "city."
CMC Markets has had a volatile post-2008 period. Its earnings have seen a roller-coaster ride with profit and loss throughout the period.
In its current filings, the firm reported that it had a $50 million profit before tax. Listed provider IG reported $304 million net income for the year ending May 31st, 2014.
The FX Rush
UK-based providers have been strong players in the CFD markets with a large portion of their revenue coming in through stock indices, equities, commodities and fixed income instruments, all traded as OTC products with the firm. However, IG's indulgence into the world of retail FX through its implementation of MetaTrader 4 was a sign that the low volatile environment meant that it had to source new channels of revenue, hence the firm’s entrance into a market it previously overlooked.
A similar stance with CMC Markets. Although the broker has been true to its promise of deflecting any other platform but its own, it has started expanded its foothold on news and information portals that were uncommon territory for its advertising. CMC Markets has placed its brand on FXStreet, one of the most established portals for traders in the FX markets. At the same time, IG has been advertising on Investing.com, a prominent portal for FX traders.
IG, CMC and City Index are the oldest players in the UK market and have been reiterating the facts. Recently, City Index was acquired by broking giant, GAIN Capital. The firm also acquired GFT a mid-tier CFD provider.
The time-factor is a key benefactor for both IG and CMC and their continued reinforcement of their age gives them a value-added proposition that their competitors are unable to fight against. The upbeat marketing spending has its pros and cons for the wider market. On the one hand, as a portal owner your inventory during the sluggish December trading month has been taken. On the other hand, "other" brokers are battling against the giants for space without any bargaining chips!
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Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
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Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
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Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
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Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔