Strategy Store to Become an STP Introducing Broker for Exness
- The creators of the PAMM account concept have ventured outside of their typical B2B expertise to directly target end clients

The founders of investment platform Strategy Store and creators of the PAMM account concept have announced that the firm will be revamping its operations after receiving a new round of funding.
Strategy Store will venture into targeting end clients after raising additional capital from RuStars Ventures. The firm's seed fund is aimed at investing in companies operating on the Russian web.
The firm decided to switch its strategy to target the end user instead of developing a B2B service which can be then offered to different brokerages. The financing round deal between Strategy Store and RuStars Ventures has already been closed. No financial details have been provided by the companies.
Commenting on the news, the CEO of Strategy Store said, “We are in the process of registration of our own brokerage company in an effort to be able to fully implement our vision of an ideal investment service for a broad audience of investors all over the world. In order to guarantee quality, we need to have control over all aspects of the service, including deals Execution Execution Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a co Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a co Read this Term.”
The Executive Director of RuStars Ventures, Anton Starskiy, commented, “We are glad to finally announce closing the deal. We are sure that Strategy Store is going to have a bright future. This is one of the most competent teams on the market, a unique technological product and a huge fast-growing market."
As a broker, Strategy Store will be sourcing Liquidity Liquidity The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent Read this Term from Exness, where client funds will also be held. This effectively makes the company an introducing broker for Exness. According to the company's announcement, the brokerage will be 100% STP.
The CEO of the firm, Dmitry Orlov, added, “Considering our focusing on providing the investment service, we want to eliminate any conflict of interest with our clients. We earn from commission and a share of the fees from our clients’ profit, thus we are interested in high quality of deals execution. Now we are testing the service live version with the first clients.”
“The customer funds are accepted and the liquidity is provided by our partner Exness. We are very pleased with the conditions provided to us and look forward to our long-term cooperation,” he added.
The founders of investment platform Strategy Store and creators of the PAMM account concept have announced that the firm will be revamping its operations after receiving a new round of funding.
Strategy Store will venture into targeting end clients after raising additional capital from RuStars Ventures. The firm's seed fund is aimed at investing in companies operating on the Russian web.
The firm decided to switch its strategy to target the end user instead of developing a B2B service which can be then offered to different brokerages. The financing round deal between Strategy Store and RuStars Ventures has already been closed. No financial details have been provided by the companies.
Commenting on the news, the CEO of Strategy Store said, “We are in the process of registration of our own brokerage company in an effort to be able to fully implement our vision of an ideal investment service for a broad audience of investors all over the world. In order to guarantee quality, we need to have control over all aspects of the service, including deals Execution Execution Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a co Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a co Read this Term.”
The Executive Director of RuStars Ventures, Anton Starskiy, commented, “We are glad to finally announce closing the deal. We are sure that Strategy Store is going to have a bright future. This is one of the most competent teams on the market, a unique technological product and a huge fast-growing market."
As a broker, Strategy Store will be sourcing Liquidity Liquidity The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent Read this Term from Exness, where client funds will also be held. This effectively makes the company an introducing broker for Exness. According to the company's announcement, the brokerage will be 100% STP.
The CEO of the firm, Dmitry Orlov, added, “Considering our focusing on providing the investment service, we want to eliminate any conflict of interest with our clients. We earn from commission and a share of the fees from our clients’ profit, thus we are interested in high quality of deals execution. Now we are testing the service live version with the first clients.”
“The customer funds are accepted and the liquidity is provided by our partner Exness. We are very pleased with the conditions provided to us and look forward to our long-term cooperation,” he added.