Plus500 kicked off a new $100 million share buyback program today (Monday), the latest piece of a broader capital return plan that will see the trading platform distribute $187.5 million to investors this year.

Plus500 Launches $100 Million Share Buyback Program

The Israel-founded, London-listed company announced the buyback alongside $87.5 million in dividends when it reported its 2025 results on February 9. Plus500 posted revenue of $792.4 million last year, up 3% from 2024, while earnings per share jumped 10% to $3.93. The company closed the year with roughly $800 million in cash on its balance sheet.

“This significant Share Buyback Program is consistent with Plus500's disciplined capital allocation framework and reflects the Group's robust financial position, cash generative business model and the Board's ongoing confidence in the Group's ability to deliver strong shareholder returns over the medium-term,” the company said in a statement.

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Panmure Liberum will manage the buyback under an irrevocable arrangement that gives the broker discretion over timing and execution. Plus500 can purchase up to 3.8 million shares under existing shareholder authority, though it plans to seek additional authorization at its upcoming annual meeting. The program will run through the release of 2026 full-year results.

Buyback Strategy Mirrors Rivals

Plus500's latest capital return follows a string of similar programs at the company and its London-listed competitors. The broker launched a $90 million buyback in August 2025 and extended an earlier program by $110 million in August 2024.

IG Group, another CFD platform operator, launched a £125 million program in September 2025 through Morgan Stanley. The company later added £50 million to an existing £150 million buyback that started in 2024.

Since its 2013 IPO, Plus500 has returned roughly $2.9 billion to shareholders through dividends and buybacks. Shares repurchased under the program will sit in treasury without voting rights or dividend entitlements.

Client Deposits Surge Despite Fewer Customers

Average customer deposits jumped 124% to roughly $26,900 per active user in 2025, though active customer numbers slipped 5% to 242,440. The company said the shift reflects its focus on attracting higher-value traders.

Average revenue per user climbed 8% to $3,268, while customer acquisition costs fell 13% to $1,267. Roughly half of the company's OTC revenue came from clients who had been trading with Plus500 for more than five years.

The company's EBITDA rose 2% to $348.1 million on a reported basis, though currency-adjusted EBITDA grew 8%. Plus500 said it expects 2026 results to beat current analyst expectations, which call for revenue of $749.3 million and EBITDA of $348.4 million.

Elsewhere, Plus500 announced that three senior executives, CEO David Zruia, CFO Elad Even-Chen, and CMO Nir Zats, plan to sell a total of 1.5 million existing ordinary shares in the company.

The sale represents about 2.14% of Plus500’s issued share capital, excluding shares held in treasury. According to the company, the shares will be sold on the secondary market to Goldman Sachs International.