FCA-regulated brokerage firm Plus500 (LON:PLUS) today announced that it has extended its sponsorship agreement with Spanish soccer team Atlético de Madrid, which will see the UK-based firm remain the La Liga outfit’s front-of-shirt sponsor for an additional three seasons – 2018/2019, 2019/2020 and 2020/2021.
Plus500 is retaining a role it has assumed for nearly three years as the online brokerage first became the Official Main Sponsor of Atlético in January 2015.
The agreement will allow Plus500 to maintain a range of branding rights as well as a host of other sponsorship benefits. Plus500 logo will feature prominently on Atletico Madrid’s official jersey and training shirts of the first team. In addition, it will have a strong brand presence at Atlético’s home, the Vicente Calderón stadium, which has a seating capacity of 68,000 people.
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The financial terms of the deal have not been disclosed but the original Plus500 contract has been reported to be worth more than €5 million per season.
Plus500 continues to increase its drive to boost business via a series of sponsorships including the recent extension for its sponsorship deal with the Brumbies, an Australian rugby union team.
Commenting on the news, Asaf Elimelech, CEO of Plus500, said: “We are honoured to extend our partnership with such an illustrious football club as Atlético Madrid for an additional period and look forward to more exciting and successful seasons together. Atlético Madrid, consistently demonstrates its strength, professionalism and passion for success, which we feel reflects Plus500’s qualities. We are excited to continue this partnership between Atlético Madrid and Plus500, which has strengthened our brand recognition worldwide.”
Miguel Ángel Gil Marín, Chief Executive Officer of Atlético Madrid, added: “We are delighted to have extended the partnership agreement with Plus500. We believe that this partnership has proved itself to date and is supporting our growth and progress. We look forward to continuing our journey with them in our new home at the Wanda Metropolitano stadium.”