Business expansion will provide sales, technical support and training center for the Chinese market
Australian online forex broker Pepperstone continues its path of expansion into Asian markets, having announced the opening of a representative office in Shanghai, China.
The new branch cements Pepperstone’s growing footprint across China, which is the world’s second largest economy. Pepperstone has an established geo-expansion program in China in place to expand its operations in emerging high growth regions. The company is currently identifying new untapped markets in second and third tier cities in the country, distinguishing itself as a first-mover and securing competitive advantage over other international participants.
Headquartered in Melbourne, Pepperstone is regulated by ASIC and offers forex trading across all currency pairs to an international client base and maintains segregated client accounts with stable and well recognized banks such as HSBC and National Australia Bank.
“The office will support existing Mandarin and Cantonese speaking clients whilst also further expanding our client base in China.” said Daniel Poon, Managing Director of the China Office, “With already a considerable number of Chinese clients trading with Pepperstone the demand for dedicated support for this client segment was well overdue.“
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Pepperstone have chosen to operate their new China operations from the Pudong district of Shanghai, which is a state-level new area which has grown rapidly since the 1990s and emerged as China’s financial and commercial center.
It is home to the Lujiazui Finance and Trade Zone, as well as the Shanghai Stock Exchange, as well as some of the modern architecture that now dominates Shanghai’s cityscape such as the Oriental Pearl Tower, the Jin Mao Building and the Shanghai World Trade Center. The area has generated a huge drive of new residents from other parts of China, due to its prominence as a world financial center and over 2.1 million of its 5 million population are newcomers from other provinces within China.
Pepperstone’s office is located at Level 7 – BEA Financial Tower, 66 Huayuanshiqiao Rd,
Pudong District, Shanghai, 200120, China
“As Australia’s largest margin FX broker expanding further into Asia seemed a natural progression” Pepperstone’s CEO Owen Kerr said, “We look forward to many years of service and success with our valued clients and partners in the People’s Republic of China.”