Lionstone has announced today to Forex Magnates that the company will introduce a new binary options trading platform, Binarystation, at an important industry conference next week.

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The Russian broker made it known in October of last year, that it had developed an in-house binary options platform of its own, instead of choosing to work with one of the binary software developers.

Now it seems Lionstone is ready to challenge the established binary technology providers by marketing its new platform to other FX brokers. Binarystation will be offered by Binaryware LLC, which has become the latest player in the hotly-contested binary options platform market. For more information, Forex Magnates covered the fluid situation in the binary technology segment extensively in our Q4 Quarterly Industry Report.

To be unveiled at the IFX Expo Asia 2014 in Macau, Binarystation was designed specifically for Forex brokers and their needs, the announcement states. According to Lionstone, the main concern for Forex brokers examining an entrance to the binary options business is a possible conflict of interest stemming from the need to share profits and client information.

Binarystation aims to solve this problem by running the platform on the client-broker’s own servers and not on the developer side as other systems offer. Additionally, the company proposes to have a no revenue-sharing or volume-based fees, only a one time license fee and a fixed monthly support fee. For big FX firms with high volumes this type of agreement can save a lot of money, while newcomers enjoy the the currently prevalent terms in the industry allowing to set up a binary options brokerage fast and sometimes without upfront costs.

Other noticeable features of the new system is that it is MetaTrader 4 compatible, has web and mobile interfaces making it accessible on any device, and offers a flexible API. The system is also meant to be very customizable, so that brokers can adjust it to their brands on the client-side, and integrate it into their back office systems.

Update, February 5th: Lionstone has released the teaser video for Binarystation from the Macau launch. The teaser can be viewed at this link: http://www.youtube.com/watch?v=Yq77zEIMjpA .