Continuing the theme of sponsoring high profile football stars, especially of high caliber, Russian forex broker Libertex (formerly Forex Club) has inked a sponsorship deal with James Rodriguez, the £63 million Real Madrid midfielder and the Colombia national football team’s captain.
Neither the full financial terms nor the duration of the deal have been disclosed, but under its terms the Colombian international will become the brand ambassador for Libertex. Libertex will definitely use the partnership to raise global awareness of its online CFD trading services and increase mainstream use of its trading platform. The campaign’s motto, “Play with the best, trade with the best”, may reflect the nature of this deal.
The partnership is not the first of its kind in the industry, as other high profile football stars have represented retail trading companies in the past. Earlier in March, XTrade appointed four-time Golden Boot winner Cristiano Ronaldo as its official ambassador.
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Libertex, which stands for Liberty Exchange, is a simple investment platform – the terminal gives one access to the most popular financial instruments via single application that works on all types of desktop and mobile devices.
Michael Geiger, CEO of Libertex, commented: “The image of James Rodriguez, one of the most successful and dynamic soccer players in the world, perfectly matches the image of Libertex, a technologically advanced trading platform that helps millions of traders achieve success in trading popular financial instruments, such as currencies, stocks of leading companies, gold, oil and other assets.”
Commenting on his partnership with Libertex, James Rodriguez added: “Everyone can succeed. To do this, you just have to believe in yourself and keep trying to reach your goal. In professional soccer, victory doesn’t come from talent alone, it is a result of persistence. I am sure financial markets run by the same rules.”
“I’m happy to become partners with the award-winning Forex and CFD solution, Libertex. We share the same values and strive to be the best at what we do. Their reputation has helped them become the leader in online trading,” concluded Rodriguez.
Since this practice has been established as a trend, sports sponsorships, especially of popular and well established football clubs and players, are still a preferred marketing strategy by brokers operating in the online retail forex and binary options business.