Online foreign exchange and CFDs brokerage XTrade has announced an extraordinary football partnership in the industry. The brokerage has tabbed none other than Cristiano Ronaldo as its official ambassador. The deal is unique for the industry, as high profile football stars have up until now been out of reach for retail trading focused companies.
The move is opening the door for the brokerage to target a number of clients across the globe with a face which most of the global population recognizes very well. The brokerage is also tapping into Ronaldo’s vibrant social media profile. The football star has reached close to 200 million social media followers across Facebook, Twitter and Instagram.
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XTrade’s Head of Operations Mark Leigh elaborated on the strategic partnership: “This partnership signifies an opportunity to support one of the world’s most exciting talents while promoting our market-leading and innovative online CFD trading products globally, increasing our international presence.”
The football star already features on a number of online marketing materials which the brokerage is using. The company is engaging in an effort to promote its trading services globally as it is aiming to increase awareness of its trading platform matching the name of the brokerage.
The image rights of Christiano Ronaldo are held by CATPITAL which is part of Mint Media, this in turn is owned by Singapore billionaire Mr. Peter Lim. The deal was brokered by Polaris Sports Limited which is the official representative of Ronaldo. The company commented in a statement: “Our focus is always to have Ronaldo associated with the best global brands, and XTrade is a great example of it.”