The binary options broker aims for its platform to be linked to the speed and reliability of a super-car, with a new sponsorship of GT race vehicles.
Online binary options broker IQ Option, a brand operating under its CySEC regulated entity IQ Option Europe limited, has announced a sponsorship deal with Aston Martin Racing, according to the car manufacturer's website.
In a move to build brand awareness and attract interest from car and racing enthusiasts, the broker has become an official partner, and its logo will be sported by Aston Martin's racing vehicles.
The trend of financial services companies - amongst other consumer-driven retailers - associating themselves with high-end luxury goods, sports teams and racing events can bring numerous benefits, achieved via various sponsorships, partnerships, or endorsements. One such benefit is to help build brand perception for existing and potential customers.
For example, IQ Option said it wanted to associated itself with speed and reliability, equating the qualities of its platform with the speedy and reliable Aston Martin race car. The news follows Finance Magnates previous coverage of one of the broker's trading platforms being upgraded at the end of last year.
their branding will feature prominently on all AMR race cars throughout the season
Sponsorships and the common goals of customer Acquisition
While some brokers aim to find returns on investments from low or no cost initiatives (such as via IB partnerships, or ranking higher generically on search engines), others spend money the right way on marketing and advertising, which can create the results that everyone is aiming towards - new clients to deposit and trade. Most companies focus on both of these contrary business tactics.
Regarding sponsorships, it may be difficult sometimes to track related metrics in order to measure the results and overall campaign effectiveness. Nonetheless, there are almost always intangible benefits, that cannot be measured yet impact the bottom-line.
However, in recent years brands have been gathering meaningful and trackable data and/or tools in order to entice sponsors, whether it's for sponsoring a football team, or a luxury watch brand. The process of sponsoring is aimed as a marketing product to help achieve some target goal, even if it's called 'brand awareness' or some other label.
The U.S. Superbowl commercials are a great example of fierce competition between the marketing companies and how leveraging sporting events can provide an opportunity to sell a product or idea.
IQ Option's prior experience with race car sponsorships
This isn't IQ Option's first race car sponsorship, as it previously sponsored a Formula one team, and so it must have some benchmark and experience against which to gauge the new Aston Martin racing deal.
There's always a risk to some degree whether you are doing a Google Adwords campaign, a sponsorship, or T.V. commercial, but typically the quantitative approach is what marketing budgets look for - just as traders look for a track-record of performance - marketers expect high ROI on their dollars spent and need encouraging numbers.
Finally, some brands take to Hollywood to associate a familiar face with their brand, such as ADS Securities did recently with David Hasselhoff.
WEC Ultra-Endurance event, and additional demographics
For IQ Option, the combination of a high-end car and a sporting event means that it gains exposure to fans from both segments. The races include a number of events taking place under the World Endurance Championship (WEC) each year in 9 countries and across 4 continents.
The races use Grand Turismo (GT) cars, which are popular not only with fans of real life but for gamers behind their PCs and PlayStations too.
Thus gaming is an additional demographic that the broker may be incidentally gaining exposure to with the racing sponsorship. In addition, the WEC space brings competition from other high-end car makers, and attracts their fans and audiences as well, including the following competitors in this year’s races: Porsche 911 RSR, Ferrari 458 Italia, Ford GT, Chevrolet Corvette, among others.
Aston Martin Racing announced the partnership on its website as well, citing the full 2016 season and how the IQ Option logos will be featured on its cars racing in top-tier GT competitions.
John Gaw, Managing Director of Aston Martin Racing, said in its press release: “We warmly welcome IQ Option to the Aston Martin Racing family and we particularly look forward to including them in our wider 2016 plans. While their branding will feature prominently on all AMR race cars throughout the season, there’ll be an exciting new IQ Option livery cloaking one of our entries later in the year.”
Online binary options broker IQ Option, a brand operating under its CySEC regulated entity IQ Option Europe limited, has announced a sponsorship deal with Aston Martin Racing, according to the car manufacturer's website.
In a move to build brand awareness and attract interest from car and racing enthusiasts, the broker has become an official partner, and its logo will be sported by Aston Martin's racing vehicles.
The trend of financial services companies - amongst other consumer-driven retailers - associating themselves with high-end luxury goods, sports teams and racing events can bring numerous benefits, achieved via various sponsorships, partnerships, or endorsements. One such benefit is to help build brand perception for existing and potential customers.
For example, IQ Option said it wanted to associated itself with speed and reliability, equating the qualities of its platform with the speedy and reliable Aston Martin race car. The news follows Finance Magnates previous coverage of one of the broker's trading platforms being upgraded at the end of last year.
their branding will feature prominently on all AMR race cars throughout the season
Sponsorships and the common goals of customer Acquisition
While some brokers aim to find returns on investments from low or no cost initiatives (such as via IB partnerships, or ranking higher generically on search engines), others spend money the right way on marketing and advertising, which can create the results that everyone is aiming towards - new clients to deposit and trade. Most companies focus on both of these contrary business tactics.
Regarding sponsorships, it may be difficult sometimes to track related metrics in order to measure the results and overall campaign effectiveness. Nonetheless, there are almost always intangible benefits, that cannot be measured yet impact the bottom-line.
However, in recent years brands have been gathering meaningful and trackable data and/or tools in order to entice sponsors, whether it's for sponsoring a football team, or a luxury watch brand. The process of sponsoring is aimed as a marketing product to help achieve some target goal, even if it's called 'brand awareness' or some other label.
The U.S. Superbowl commercials are a great example of fierce competition between the marketing companies and how leveraging sporting events can provide an opportunity to sell a product or idea.
IQ Option's prior experience with race car sponsorships
This isn't IQ Option's first race car sponsorship, as it previously sponsored a Formula one team, and so it must have some benchmark and experience against which to gauge the new Aston Martin racing deal.
There's always a risk to some degree whether you are doing a Google Adwords campaign, a sponsorship, or T.V. commercial, but typically the quantitative approach is what marketing budgets look for - just as traders look for a track-record of performance - marketers expect high ROI on their dollars spent and need encouraging numbers.
Finally, some brands take to Hollywood to associate a familiar face with their brand, such as ADS Securities did recently with David Hasselhoff.
WEC Ultra-Endurance event, and additional demographics
For IQ Option, the combination of a high-end car and a sporting event means that it gains exposure to fans from both segments. The races include a number of events taking place under the World Endurance Championship (WEC) each year in 9 countries and across 4 continents.
The races use Grand Turismo (GT) cars, which are popular not only with fans of real life but for gamers behind their PCs and PlayStations too.
Thus gaming is an additional demographic that the broker may be incidentally gaining exposure to with the racing sponsorship. In addition, the WEC space brings competition from other high-end car makers, and attracts their fans and audiences as well, including the following competitors in this year’s races: Porsche 911 RSR, Ferrari 458 Italia, Ford GT, Chevrolet Corvette, among others.
Aston Martin Racing announced the partnership on its website as well, citing the full 2016 season and how the IQ Option logos will be featured on its cars racing in top-tier GT competitions.
John Gaw, Managing Director of Aston Martin Racing, said in its press release: “We warmly welcome IQ Option to the Aston Martin Racing family and we particularly look forward to including them in our wider 2016 plans. While their branding will feature prominently on all AMR race cars throughout the season, there’ll be an exciting new IQ Option livery cloaking one of our entries later in the year.”
Cheetah Fund Investors Lose $9 Million in Alleged Fraudulent Scheme
Network, Learn, Grow | FMAS:24
Network, Learn, Grow | FMAS:24
Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
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Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
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Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
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Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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