Baywatch Legend David Hasselhoff Becomes the Face of ADS Prime
ADS Securities, a trading venue for both institutional and retail clients for foreign exchange (FX) and contracts-for-difference (CFDs), has hired quite an unusual character to promote its ADS Prime trading platform.
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In its new commercial, a group of salesmen hawkishly look at their red screens seeking a savior. “We’re sinking fast here,” says a troubled salesman to his friend, while rushing to a closed door with the sign ‘Hoffice’ hangs on it. Behind the door sits Bay Watch legend, David Hasselhoff, who is an oasis of calm as he relaxes wearing a swimsuit sitting in a beach chair, holding an IPad.
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“We’re drowning out there,” says one of the salesman to a cool Hasselhoff response: “Oh I don’t know, you just get to learn how to ride the wave.” Then, the legendary life guard shows his colleagues how to trade with ADS.
Abu Dhabi-based ADS Securities is a provider of multiple asset classes for regional and international clients. The group’s ADS Prime offering caters specifically to FX and CFD traders, with a multi-tiered approach based on levels of expertise. In the new campaign, Mr. Hasselhoff is promoting ADS Prime’s comprehensive trading platform.
Not sure whether to laugh or cry.
I have been using ADS services as an institutional investor and I have to say that this company is a total joke; from lying to its customer and selling them services that they do not provide like DMA execution, and apprently, just like their new Prime platfor. They surely do not have the Prime Capacities and licence in place to offer independent Prime Serives, they use another big bank for this – prob taking a nice spread in between… Coming from the Prime Brokergae world myself from a top tier player in London, I can guarnatee that this company would… Read more »