ADS Securities, a trading venue for both institutional and retail clients for foreign exchange (FX) and contracts-for-difference (CFDs), has hired quite an unusual character to promote its ADS Prime trading platform.
In its new commercial, a group of salesmen hawkishly look at their red screens seeking a savior. “We’re sinking fast here,” says a troubled salesman to his friend, while rushing to a closed door with the sign ‘Hoffice’ hangs on it. Behind the door sits Bay Watch legend, David Hasselhoff, who is an oasis of calm as he relaxes wearing a swimsuit sitting in a beach chair, holding an IPad.
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“We’re drowning out there,” says one of the salesman to a cool Hasselhoff response: “Oh I don’t know, you just get to learn how to ride the wave.” Then, the legendary life guard shows his colleagues how to trade with ADS.
Abu Dhabi-based ADS Securities is a provider of multiple asset classes for regional and international clients. The group’s ADS Prime offering caters specifically to FX and CFD traders, with a multi-tiered approach based on levels of expertise. In the new campaign, Mr. Hasselhoff is promoting ADS Prime’s comprehensive trading platform.