iFX EXPO International to Host New Marketing Case Study Session
by
Malynnda Littky
Experts take to the stage and provide specific game plans for running successful FX marketing campaigns.
Finance Magnates will give attendees at its upcoming trade event a unique marketing case study session showing how the experts run campaigns. ‘The Marketing Crunch: Best Performing Case Study Cases’, will consist of five FX industry experts reviewing the planning, execution, and results for one of their previous campaigns.
This will be a detailed analysis of the reasoning behind critical decisions about what to include in copy, where to run ads, and how to properly judge the success of an ad.
Concrete Marketing Case Study Insights
This collection of case study mini-talks features some of the hottest marketing specialists working in Fintech and crypto, including Nir Szmulewicz, VP Marketing for eToro, one of the world's largest trading brokerages, responsible for the recent viral ad starring Game of Thrones actor Kristian Naim which linked the crypto slang term “hodl” with the catch phrase of Naim's GoT character.
Also participating is Slava Jefremov, CPO of Cointraffic, a crypto ad network which helped dozens of ICOs raise more than $800m, who says, "It is vital to remember that Life Time Value models for FX client acquisition are not the same as for crypto-traders.
"Currently crypto-trader acquisition is more on the ‘branding’ side compared to a more performance marketing-based approach for FX. Efficient top of the funnel (awareness) acquisition is critical for the success of any Trading Platform."
Nicc Lewis, Founder and CEO of Expozive, a content marketing and branding consulting company, went over what attendees can expect, "I am sure many of us have been many sessions that talk around theory and statements, but no real meat and potatoes. You may have walked away with some general ideas but 24 hours later can you really say that you have something concrete you have put into action and seen results.
"This session talks tactics and numbers from an esteemed group of professionals. I am delighted to be part of this group and I personally plan to bring numbers from B2B and B2C campaigns."
Detailed Analysis of Popular Campaigns
Helen Astaniou, CMO of Trade.io, one of the major exchanges dedicated to the buying and selling of Cryptocurrencies, is sharing a marketing case study contrasting strategies for FX and crypto. "I'm looking forward to contributing to a session that will be different in tone and feel to anything I've done before.
"I'm going to be comparing the two launches of our crypto brand compared with the launch of our FX brand. Put simply, what works and what doesn't work. I'll also be showing how our marketing techniques can evolve quickly enough to keep up with two fast-moving industries, and make sure that the right message reaches the eyes and ears of the right people."
Rounding out the speakers is Sergios Charalambous, Founder and Director of SoftwareCY, a web design company quickly gaining a reputation as a leader in SEO and lead generation, who says that his success boils down to finding out “...why websites are on second and third page of Google, and not ranking first." He promises a "live demonstration of what changes need to be performed on those websites ... in order to get hot leads via SEO."
Two Days of Essential Sessions
The iFX EXPO International takes place on May 21-23 in Limassol, Cyprus and is expected to draw several thousand experts and professionals representing the leading firms in the FX sector.
Register now and network the trading community and dive into panels and workshops designed to help participants increase revenues and adapt to the rapidly changing FX industry.
Finance Magnates will give attendees at its upcoming trade event a unique marketing case study session showing how the experts run campaigns. ‘The Marketing Crunch: Best Performing Case Study Cases’, will consist of five FX industry experts reviewing the planning, execution, and results for one of their previous campaigns.
This will be a detailed analysis of the reasoning behind critical decisions about what to include in copy, where to run ads, and how to properly judge the success of an ad.
Concrete Marketing Case Study Insights
This collection of case study mini-talks features some of the hottest marketing specialists working in Fintech and crypto, including Nir Szmulewicz, VP Marketing for eToro, one of the world's largest trading brokerages, responsible for the recent viral ad starring Game of Thrones actor Kristian Naim which linked the crypto slang term “hodl” with the catch phrase of Naim's GoT character.
Also participating is Slava Jefremov, CPO of Cointraffic, a crypto ad network which helped dozens of ICOs raise more than $800m, who says, "It is vital to remember that Life Time Value models for FX client acquisition are not the same as for crypto-traders.
"Currently crypto-trader acquisition is more on the ‘branding’ side compared to a more performance marketing-based approach for FX. Efficient top of the funnel (awareness) acquisition is critical for the success of any Trading Platform."
Nicc Lewis, Founder and CEO of Expozive, a content marketing and branding consulting company, went over what attendees can expect, "I am sure many of us have been many sessions that talk around theory and statements, but no real meat and potatoes. You may have walked away with some general ideas but 24 hours later can you really say that you have something concrete you have put into action and seen results.
"This session talks tactics and numbers from an esteemed group of professionals. I am delighted to be part of this group and I personally plan to bring numbers from B2B and B2C campaigns."
Detailed Analysis of Popular Campaigns
Helen Astaniou, CMO of Trade.io, one of the major exchanges dedicated to the buying and selling of Cryptocurrencies, is sharing a marketing case study contrasting strategies for FX and crypto. "I'm looking forward to contributing to a session that will be different in tone and feel to anything I've done before.
"I'm going to be comparing the two launches of our crypto brand compared with the launch of our FX brand. Put simply, what works and what doesn't work. I'll also be showing how our marketing techniques can evolve quickly enough to keep up with two fast-moving industries, and make sure that the right message reaches the eyes and ears of the right people."
Rounding out the speakers is Sergios Charalambous, Founder and Director of SoftwareCY, a web design company quickly gaining a reputation as a leader in SEO and lead generation, who says that his success boils down to finding out “...why websites are on second and third page of Google, and not ranking first." He promises a "live demonstration of what changes need to be performed on those websites ... in order to get hot leads via SEO."
Two Days of Essential Sessions
The iFX EXPO International takes place on May 21-23 in Limassol, Cyprus and is expected to draw several thousand experts and professionals representing the leading firms in the FX sector.
Register now and network the trading community and dive into panels and workshops designed to help participants increase revenues and adapt to the rapidly changing FX industry.
58% of UK Investors Choose Professional Guidance over 'Finfluencers’
Network, Learn, Grow | FMAS:24
Network, Learn, Grow | FMAS:24
Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
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Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
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Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
📸 Instagram: https://www.instagram.com/fmevents_official
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
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Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
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Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
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Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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