GO Markets UK Rebrands to INFINOX

INFINOX will keep all existing partnerships of the brokerage as it embarks on building its own brand.

GO Markets UK Trading Ltd is changing its name to INFINOX CAPITAL LTD. The new brand of the company represents its first step into developing its own proprietary brand after years of partnerships.

The brand name change will take effect from the 18th of July. The new brand is aiming to maintain the high quality of the offering with even more focus on important trading tools, education and customer service.

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GO Markets UK has been around since 2009, when the owner of the company operating it, Robert Berkeley, signed a deal to use the brand name VantageFX. The firm had its own Financial Conduct Authority (FCA) license and licensed the brand from Australian firm Vantage FX Pty Ltd, allowing it to operate in the United Kingdom and across the European Union.

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After some time, in 2014, the firm decided to change the brand partnership to GO Markets.

The company will continue its existing partnerships with liquidity, technology providers and introducing brokers.

Commenting in an official announcement, the CEO of INFINOX, Robert Berkeley, said: “This new brand will allow us to differentiate our personal, high technology approach to doing business in the marketplace. This exciting new direction will allow us to communicate more efficiently with the FX marketplace, based on our one-to-one personalised approach for clients and IBs globally.”

“INFINOX builds on the key investments we continue to make in our global trading infrastructure, delivering blistering execution-only trading performance, a rich set of analytics and services for EAs – that all directly benefit clients. Personalising and empowering our clients trading is at the heart of what we do,” Berkley concluded.

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