GKFX Ventures into Big Sponsorship Deals With Italian AC Milan
- A three year deal with AC Milan is the latest football partnership in an industry that has been venturing deeper and deeper into football
Football sponsorships in the Forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Read this Term industry have been on the rise in recent months, as it seems that a number of brokers are capitalizing on the increase in activity given the right partnership. GKFX is the latest brokerage to successfully strike a partnership deal with a major football club.
Italian AC Milan owned by none other than former Prime Minister Silvio Berlusconi has signed a three-year deal with the FCA (Financial Conduct Authority) regulated broker. The deal involves the online use of the AC Milan logo and will possibly spread into campaigns using some players' names for advertising and a co-branded website.
Market sources estimate the deal's worth close to €1 million
Market sources estimate the deal's worth close to €1 million ($1.1 million).
Reporting its figures for the first half of 2015, Swissquote was the latest brokerage to highlight its successful football partnership with Manchester United. This should come as no surprise as the U.K. club has been a very successful and recognizable name across the world with numerous successful seasons in the U.K. Premier League and in the Champions League.
The performance of AC Milan in recent years has not been on par with the club's glorious past. The team finished 10-th in the Italian Serie A, but despite this still has a loyal worldwide fan base. The club is not participating in any European tournaments this year due to its poor performance on a local level.
We will be delivering a number of key initiatives over the coming months
With 24option sponsoring the standing Italian champion, Juventus, the Italian Serie A will provide a sort of rivalry between brokers in the industry sponsoring different teams.
The CEO of GKFX Serkan Arli, elaborated on the partnership, "We plan to continuously celebrate our partnership with AC Milan, a significant and historical football club, with a global and incredibly loyal fan base, by delivering a number of key initiatives over the coming months. I am confident that this strong partnership will result in a bright success, enhancing both our brands and presence in respective markets."
The Italian team is going on a Chinese tour in the coming weeks, which is a testament to the global reach of the AC Milan brand.
Commenting on the announcement, the controversial CEO of AC Milan, Silvio Berlusconi's daughter, Barbara Berlusconi said, “We are delighted to welcome GKFX as our first ever partner in the online FX trading sector. Our objective has always been to partner with companies that are consistently competing at the highest level and we look forward to a mutually beneficial relationship.”
Mrs Berlusconi has been continuously doubted by the club's fans as competent enough to carry out her duties ever since her appointment to the Board of Directors by her father Silvio.
"This demonstrates the ongoing appeal of football as a Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term platform for brands in the FX industry," said Lee Goldwater of Sports marketing experts SPORTFIVE, who broker FX Trading Partnerships with premium sports properties.
"Whilst we have seen that the majority of investment is currently routed in to the English Premier League due to its unrivalled global coverage, major European football clubs that have international fan bases also offer a strong communication platform. As well as their ability to drive significant brand awareness for their partners, aligning with these clubs can also build credibility among a global customer base, which is key in an online industry where customers deposit their own funds," Goldwater added.
Football sponsorships in the Forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Read this Term industry have been on the rise in recent months, as it seems that a number of brokers are capitalizing on the increase in activity given the right partnership. GKFX is the latest brokerage to successfully strike a partnership deal with a major football club.
Italian AC Milan owned by none other than former Prime Minister Silvio Berlusconi has signed a three-year deal with the FCA (Financial Conduct Authority) regulated broker. The deal involves the online use of the AC Milan logo and will possibly spread into campaigns using some players' names for advertising and a co-branded website.
Market sources estimate the deal's worth close to €1 million
Market sources estimate the deal's worth close to €1 million ($1.1 million).
Reporting its figures for the first half of 2015, Swissquote was the latest brokerage to highlight its successful football partnership with Manchester United. This should come as no surprise as the U.K. club has been a very successful and recognizable name across the world with numerous successful seasons in the U.K. Premier League and in the Champions League.
The performance of AC Milan in recent years has not been on par with the club's glorious past. The team finished 10-th in the Italian Serie A, but despite this still has a loyal worldwide fan base. The club is not participating in any European tournaments this year due to its poor performance on a local level.
We will be delivering a number of key initiatives over the coming months
With 24option sponsoring the standing Italian champion, Juventus, the Italian Serie A will provide a sort of rivalry between brokers in the industry sponsoring different teams.
The CEO of GKFX Serkan Arli, elaborated on the partnership, "We plan to continuously celebrate our partnership with AC Milan, a significant and historical football club, with a global and incredibly loyal fan base, by delivering a number of key initiatives over the coming months. I am confident that this strong partnership will result in a bright success, enhancing both our brands and presence in respective markets."
The Italian team is going on a Chinese tour in the coming weeks, which is a testament to the global reach of the AC Milan brand.
Commenting on the announcement, the controversial CEO of AC Milan, Silvio Berlusconi's daughter, Barbara Berlusconi said, “We are delighted to welcome GKFX as our first ever partner in the online FX trading sector. Our objective has always been to partner with companies that are consistently competing at the highest level and we look forward to a mutually beneficial relationship.”
Mrs Berlusconi has been continuously doubted by the club's fans as competent enough to carry out her duties ever since her appointment to the Board of Directors by her father Silvio.
"This demonstrates the ongoing appeal of football as a Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term platform for brands in the FX industry," said Lee Goldwater of Sports marketing experts SPORTFIVE, who broker FX Trading Partnerships with premium sports properties.
"Whilst we have seen that the majority of investment is currently routed in to the English Premier League due to its unrivalled global coverage, major European football clubs that have international fan bases also offer a strong communication platform. As well as their ability to drive significant brand awareness for their partners, aligning with these clubs can also build credibility among a global customer base, which is key in an online industry where customers deposit their own funds," Goldwater added.