GAIN Capital Secures Deal To Sponsor Manchester City Football Club
by
Andrew Saks McLeod
Interest in high profile, high budget sponsorship of British Premier League football teams is growing among FX companies around the world. Today, GAIN Capital announces its sponsorship of the UK's Manchester City FC.
Until recently, it was more or less unheard of for FX firms to invest large sums of their advertizing budget in the highly expensive medium that is sports sponsorship.
Whilst this type of commercial advertizing is highly costly, it is very high profile and in the case of British Premier League football, comes with more than a degree of kudos.
The latest FX company to sign a sponsorship deal with a world renowned soccer team is GAIN Capital, today announcing that the American FX company will sponsor Britain's Manchester City Footall Club on an official basis.
Brokers Compete For Premier League Prestige
Earlier this year, rival company Alpari sealed a sponsorship deal with compatriate football team West Ham United Football Club, marking the first of such high profile sponsorship deals this year.
FxPro however is a relative veteran of the sports advertizing scene, having embarked on a series of such ventures in recent times, spending approximately $20 million per year according to Forex Magnates research.
Thus far, the company has secured one Premier League deal with Fulham Football Club, the markings being present on the shirts of Fulham Football Club's players, and another to sponsor Aston Villa Football Club's strip.
In addition, FxPro sponsors two Formula 1 motorsport teams, with both the Virgin and Sauber entrants bearing FxPro livery, and is a naming rights partner to Australian Super Rugby as well as being the official partner of the Asian Champions League Football.
Company To GAIN An Insider's View
As part of this particular partnership, FOREX.com, the retail division of GAIN Capital, will create exclusive behind-the-scenes content of one of the world's most famous sports franchises, providing an insider's view of how the club is run via the players, business operations and backroom staff.
Premier League football is such a lucrative and high ticket value industry these days, that it is not uncommon for such deals to take place on an international level, this being no exception.
Manchester City Captain Vincent Kompany along with the football club's Chief Commercial and Operating Officer Tom Glick were joined by GAIN Capital's Regional Director Shane Braunstein at the partnership announcement event today in Hong Kong, in conjunction with Manchester City's pre-season Tour of Hong Kong.
GAIN Capital Chief Marketing Officer, Samantha Roady welcomed the sponsorship deal today by issuing a corporate statement: "We are extremely pleased to partner with Manchester City. "
"Besides being one of the most prestigious football clubs in the world, they are leading the way in digital innovation among sports brands. As an online business, we are excited by the opportunity to work closely with Manchester City to explore innovative ways to Leverage our respective digital and social media presences to build our brand among football fans across the globe."
Tom Glick, Chief Commercial & Operating Officer for Manchester City Football Club, added: "GAIN Capital and Manchester City are both leaders in their respective fields. Our partnership is rooted in the recognition that the fundamental elements of success in football and trading are the same: strong preparation and superior execution.
Mr. Glick concluded that "GAIN's plans to leverage this connection are unique in sports sponsorship and we look forward to working with them."
Until recently, it was more or less unheard of for FX firms to invest large sums of their advertizing budget in the highly expensive medium that is sports sponsorship.
Whilst this type of commercial advertizing is highly costly, it is very high profile and in the case of British Premier League football, comes with more than a degree of kudos.
The latest FX company to sign a sponsorship deal with a world renowned soccer team is GAIN Capital, today announcing that the American FX company will sponsor Britain's Manchester City Footall Club on an official basis.
Brokers Compete For Premier League Prestige
Earlier this year, rival company Alpari sealed a sponsorship deal with compatriate football team West Ham United Football Club, marking the first of such high profile sponsorship deals this year.
FxPro however is a relative veteran of the sports advertizing scene, having embarked on a series of such ventures in recent times, spending approximately $20 million per year according to Forex Magnates research.
Thus far, the company has secured one Premier League deal with Fulham Football Club, the markings being present on the shirts of Fulham Football Club's players, and another to sponsor Aston Villa Football Club's strip.
In addition, FxPro sponsors two Formula 1 motorsport teams, with both the Virgin and Sauber entrants bearing FxPro livery, and is a naming rights partner to Australian Super Rugby as well as being the official partner of the Asian Champions League Football.
Company To GAIN An Insider's View
As part of this particular partnership, FOREX.com, the retail division of GAIN Capital, will create exclusive behind-the-scenes content of one of the world's most famous sports franchises, providing an insider's view of how the club is run via the players, business operations and backroom staff.
Premier League football is such a lucrative and high ticket value industry these days, that it is not uncommon for such deals to take place on an international level, this being no exception.
Manchester City Captain Vincent Kompany along with the football club's Chief Commercial and Operating Officer Tom Glick were joined by GAIN Capital's Regional Director Shane Braunstein at the partnership announcement event today in Hong Kong, in conjunction with Manchester City's pre-season Tour of Hong Kong.
GAIN Capital Chief Marketing Officer, Samantha Roady welcomed the sponsorship deal today by issuing a corporate statement: "We are extremely pleased to partner with Manchester City. "
"Besides being one of the most prestigious football clubs in the world, they are leading the way in digital innovation among sports brands. As an online business, we are excited by the opportunity to work closely with Manchester City to explore innovative ways to Leverage our respective digital and social media presences to build our brand among football fans across the globe."
Tom Glick, Chief Commercial & Operating Officer for Manchester City Football Club, added: "GAIN Capital and Manchester City are both leaders in their respective fields. Our partnership is rooted in the recognition that the fundamental elements of success in football and trading are the same: strong preparation and superior execution.
Mr. Glick concluded that "GAIN's plans to leverage this connection are unique in sports sponsorship and we look forward to working with them."
58% of UK Investors Choose Professional Guidance over 'Finfluencers’
Network, Learn, Grow | FMAS:24
Network, Learn, Grow | FMAS:24
Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
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Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
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Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
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Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
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Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
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Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
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Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
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