ILQ Australia, an Australian Securities and Investments Commission (ASIC) regulated liquidity provider recently announced that it has rebranded itself to FairMarkets Trading Pty Ltd. The name change reflects the firms refocus to increase transparency within the forex markets, a statement given exclusively to Finance Magnates said.
Under the FairMarkets Trading name, the firm will provide clients with more information into market activity surrounding an execution. As a result, the company has added a suite of new features which are available on its platform. These can be accessed through the firm’s new website: http://fair.markets
On its updated platform, the company will use consolidated market data to plot each execution on a one-second plane. Furthermore, the new features will allow investors to port to MetaTrader 5. Through this, traders will be able to see the depth of book pricing. In addition, clients can look up their orders and compare against the fair market price.
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Commenting on the rebranding, the Executive Director of FairMarkets Trading, James O’Neill, said: “We recognise that there has been a push towards price transparency, but we haven’t seen the granularity that is required.
“Rates update multiple times per second; not providing intra- second resolution does not provide adequate transparency. We’ve set out to remedy that issue. These pricing sources help ensure that clients are receiving quotes which are fair, transparent, available to be filled and with limited slippage.”
The rebranding of ILQ Australia to FairMarkets Trading is not a big surprise
ILQ Australia is a financial firm with an Australian financial services license (AFS). It is a B2B solution provider for introducing brokers (IBs), affiliates and white label firms offering liquidity, payment processing, and risk management.
The move from ILQ to rebrand itself to FairMarkets Trading to increase transparency for its clients is not overly surprising. The company has long been committed to transparency, with O’Neill even going as far to say earlier this year that ASIC’s rules dealing with fair market pricing are insufficient.