eToro Continues to Sponsor Football, Renews Deal with Southampton FC
- The broker first inked a deal with the English club in 2018.

Sports sponsorship is always a preferred marketing technique for trading companies, but hardly anyone has signed as many deals as eToro. Announced on Thursday, the Israeli broker has renewed its sponsorship deal for another year with an English football club, Southampton FC, popularly known as Saints.
The official confirmation came when eToro partnered with multiple other football clubs, including Aston Villa and Newcastle United, all of which are now playing in the country’s top football league, the English Premier League.
eToro and Southampton first inked a partnership deal in 2018, making the latest one their fourth year together. The broker will retain its status as the club’s ‘Official Partner’ for the 2021-22 game season.
“We are delighted to be renewing our relationship with eToro, a recognized leader in the financial industry,” said David Thomas, Southampton’s Chief Commercial Officer. “At Southampton, we’re committed to technology and innovation, and as such, we’re excited to continue where we left off with a valued partner.”
Presence on the Football Field
While most of the companies ink only one or a very few sports deals in a year, eToro believes in bulk deals. The broker has been partnering with multiple sports teams for several years now as it is pushing for brand recognition.
Furthermore, the marketing tactic seems to be working ahead of its public listing on an American Stock Exchange Stock Exchange A stock exchange, also known as a securities exchange or bourse represents is a facility where stockbrokers and traders can buy and sell securities.This includes shares of stock, bonds, exchange-traded funds (ETFs), or other financial instruments. By extension, stock exchanges can also provide facilities for the issue and redemption of such securities and instruments and capital events including the payment of income and dividendsStock exchanges have developed into a permanent fixture in the financial market and some of the most visible entities in the entire industry. Nearly every developed country boasts a domestic stock exchange, with many varying in importance and size.The largest stock exchanges in the world as of May 2020 include the New York Stock Exchange (NYSE), NASDAQ, Tokyo Stock Exchange, Hong Kong Stock Exchange, London Stock Exchange, EURONEXT, and Shenzen Stock Exchange. What Functions Do Stock Exchanges Perform?Stock exchanges have a variety of utility within the modern financial system. As its name suggests, a stock exchange is often the most important component of a stock market.Another crucial element of stock exchanges is the prevalence of initial public offerings (IPOs) of company stocks and bonds to investors. This is performed in both the primary market and subsequent trading the secondary market.Not any company or entity can be included on a stock exchange. To be able to trade a security on a certain exchange requires the listing of specific securities. Trading on an exchange is restricted to certified brokers who are members of the exchange. The traditional image of crowded trading floors has waned in recent years to include other various other trading venues.This includes electronic communication networks, alternative trading systems and "dark pools" which have ultimately seen the migration of trading activity away from traditional stock exchanges. A stock exchange, also known as a securities exchange or bourse represents is a facility where stockbrokers and traders can buy and sell securities.This includes shares of stock, bonds, exchange-traded funds (ETFs), or other financial instruments. By extension, stock exchanges can also provide facilities for the issue and redemption of such securities and instruments and capital events including the payment of income and dividendsStock exchanges have developed into a permanent fixture in the financial market and some of the most visible entities in the entire industry. Nearly every developed country boasts a domestic stock exchange, with many varying in importance and size.The largest stock exchanges in the world as of May 2020 include the New York Stock Exchange (NYSE), NASDAQ, Tokyo Stock Exchange, Hong Kong Stock Exchange, London Stock Exchange, EURONEXT, and Shenzen Stock Exchange. What Functions Do Stock Exchanges Perform?Stock exchanges have a variety of utility within the modern financial system. As its name suggests, a stock exchange is often the most important component of a stock market.Another crucial element of stock exchanges is the prevalence of initial public offerings (IPOs) of company stocks and bonds to investors. This is performed in both the primary market and subsequent trading the secondary market.Not any company or entity can be included on a stock exchange. To be able to trade a security on a certain exchange requires the listing of specific securities. Trading on an exchange is restricted to certified brokers who are members of the exchange. The traditional image of crowded trading floors has waned in recent years to include other various other trading venues.This includes electronic communication networks, alternative trading systems and "dark pools" which have ultimately seen the migration of trading activity away from traditional stock exchanges. Read this Term. Recently, the broker disclosed its financials for Q2 of 2021, showing a massive jump in its revenue and income.
“It is great to be extending our partnership with Southampton for a fourth season, which shows our ongoing commitment to the club,” eToro Global Sponsorship Manager, Dylan Holman, said. “We look forward to creating new fan activations which bring them closer to the action, along with continuing to help educate people on investing.”
Sports sponsorship is always a preferred marketing technique for trading companies, but hardly anyone has signed as many deals as eToro. Announced on Thursday, the Israeli broker has renewed its sponsorship deal for another year with an English football club, Southampton FC, popularly known as Saints.
The official confirmation came when eToro partnered with multiple other football clubs, including Aston Villa and Newcastle United, all of which are now playing in the country’s top football league, the English Premier League.
eToro and Southampton first inked a partnership deal in 2018, making the latest one their fourth year together. The broker will retain its status as the club’s ‘Official Partner’ for the 2021-22 game season.
“We are delighted to be renewing our relationship with eToro, a recognized leader in the financial industry,” said David Thomas, Southampton’s Chief Commercial Officer. “At Southampton, we’re committed to technology and innovation, and as such, we’re excited to continue where we left off with a valued partner.”
Presence on the Football Field
While most of the companies ink only one or a very few sports deals in a year, eToro believes in bulk deals. The broker has been partnering with multiple sports teams for several years now as it is pushing for brand recognition.
Furthermore, the marketing tactic seems to be working ahead of its public listing on an American Stock Exchange Stock Exchange A stock exchange, also known as a securities exchange or bourse represents is a facility where stockbrokers and traders can buy and sell securities.This includes shares of stock, bonds, exchange-traded funds (ETFs), or other financial instruments. By extension, stock exchanges can also provide facilities for the issue and redemption of such securities and instruments and capital events including the payment of income and dividendsStock exchanges have developed into a permanent fixture in the financial market and some of the most visible entities in the entire industry. Nearly every developed country boasts a domestic stock exchange, with many varying in importance and size.The largest stock exchanges in the world as of May 2020 include the New York Stock Exchange (NYSE), NASDAQ, Tokyo Stock Exchange, Hong Kong Stock Exchange, London Stock Exchange, EURONEXT, and Shenzen Stock Exchange. What Functions Do Stock Exchanges Perform?Stock exchanges have a variety of utility within the modern financial system. As its name suggests, a stock exchange is often the most important component of a stock market.Another crucial element of stock exchanges is the prevalence of initial public offerings (IPOs) of company stocks and bonds to investors. This is performed in both the primary market and subsequent trading the secondary market.Not any company or entity can be included on a stock exchange. To be able to trade a security on a certain exchange requires the listing of specific securities. Trading on an exchange is restricted to certified brokers who are members of the exchange. The traditional image of crowded trading floors has waned in recent years to include other various other trading venues.This includes electronic communication networks, alternative trading systems and "dark pools" which have ultimately seen the migration of trading activity away from traditional stock exchanges. A stock exchange, also known as a securities exchange or bourse represents is a facility where stockbrokers and traders can buy and sell securities.This includes shares of stock, bonds, exchange-traded funds (ETFs), or other financial instruments. By extension, stock exchanges can also provide facilities for the issue and redemption of such securities and instruments and capital events including the payment of income and dividendsStock exchanges have developed into a permanent fixture in the financial market and some of the most visible entities in the entire industry. Nearly every developed country boasts a domestic stock exchange, with many varying in importance and size.The largest stock exchanges in the world as of May 2020 include the New York Stock Exchange (NYSE), NASDAQ, Tokyo Stock Exchange, Hong Kong Stock Exchange, London Stock Exchange, EURONEXT, and Shenzen Stock Exchange. What Functions Do Stock Exchanges Perform?Stock exchanges have a variety of utility within the modern financial system. As its name suggests, a stock exchange is often the most important component of a stock market.Another crucial element of stock exchanges is the prevalence of initial public offerings (IPOs) of company stocks and bonds to investors. This is performed in both the primary market and subsequent trading the secondary market.Not any company or entity can be included on a stock exchange. To be able to trade a security on a certain exchange requires the listing of specific securities. Trading on an exchange is restricted to certified brokers who are members of the exchange. The traditional image of crowded trading floors has waned in recent years to include other various other trading venues.This includes electronic communication networks, alternative trading systems and "dark pools" which have ultimately seen the migration of trading activity away from traditional stock exchanges. Read this Term. Recently, the broker disclosed its financials for Q2 of 2021, showing a massive jump in its revenue and income.
“It is great to be extending our partnership with Southampton for a fourth season, which shows our ongoing commitment to the club,” eToro Global Sponsorship Manager, Dylan Holman, said. “We look forward to creating new fan activations which bring them closer to the action, along with continuing to help educate people on investing.”